TCL Celebrates 25 Years with Smart Living Innovations for 2025

TCL marks 25 years with its 2025 lineup featuring the C6K QD-MiniLED TV, FreshIn 3.0 Air Conditioner, Super Drum Front Load Washer, and Bottom Mounted Refrigerator—bringing practical innovation to every Filipino home.

TCL has officially reached its 25th year in the Philippines, a milestone that reflects its long-standing commitment to making technology more accessible, useful, and relevant to Filipino households. The brand celebrated this achievement with its 2025 Grand Launch at Okada Manila, unveiling a new generation of smart appliances designed to make everyday living easier, cleaner, cooler, and more efficient.

Under the theme “Legendary Moment, Timeless Greatness,” the event looked back at two and a half decades of growth while offering a clear glimpse into the future of home technology. TCL also recently earned recognition as the Triple Global Top 1 TV Brand for Mini-LED, Google TV, and Large-Size TVs (85 inches and above), according to OMDIA 2024—a sign of its growing influence on a global scale.

Over the years, TCL has built strong roots in the local market. Its TVs and air conditioners currently lead in sales volume across the Philippines, while refrigerators and washing machines continue to gain traction. Griffith Zhang, General Manager of TCL Asia Pacific Business Group, emphasized that these achievements are the result of close collaboration with Filipino consumers and partners, all driven by TCL’s belief that “Technology Creates a Better Life.”

The 2025 product lineup introduces four major updates across the brand’s core appliance categories, each one created to solve practical, everyday challenges in Filipino homes.

One of the highlights of the 2025 lineup is the new TCL C6K Premium QD-MiniLED TV, a model that raises the bar for home entertainment. The C6K features Quantum Dot MiniLED technology, which brings out ultra-precise contrast, deeper blacks, and better color accuracy compared to traditional LED or even standard QLED displays. Whether you're streaming series, watching the news, or gaming, visuals are sharp and immersive. It supports Dolby Vision IQ and HDR10+, offering dynamic picture adjustments based on the lighting in your room. Paired with Dolby Atmos sound, this TV delivers a cinema-like experience right at home. Running on Google TV, it provides access to a wide range of apps and content, plus hands-free voice control, making it a smart centerpiece for any living room.

For cooling and air quality, the new TCL FreshIn 3.0 Air Conditioner stands out for its ability to bring in fresh outdoor air while filtering it with a four-layer filtration system, including a HEPA-grade layer that reduces dust and allergens. Designed with urban homes in mind, especially in cities where ventilation is limited, the FreshIn 3.0 also features AI Inverter technology that adjusts settings automatically for energy savings without sacrificing comfort. It’s an ideal solution for staying cool while breathing cleaner air.

Laundry gets a serious upgrade with the introduction of the TCL Super Drum Front Load Washer. Designed for families with large loads or tight schedules, this model features an ultra-large drum capacity that handles more clothes in fewer cycles. It uses Steam Wash technology to help kill bacteria and allergens, making it ideal for sensitive skin and baby clothes. The Direct Drive Inverter Motor ensures quieter, smoother operation and reduces vibration, which extends the life of the machine. There’s also a Spray Wash system that improves detergent use and rinsing efficiency. With smart wash programs that adjust to fabric type and load weight, the Super Drum makes laundry day more convenient and less time-consuming.

For kitchen upgrades, TCL unveiled its new Built-in Refrigerator, designed for those who want a modern, minimalist look without sacrificing function. Unlike standard freestanding models, this refrigerator is seamlessly integrated into cabinetry, offering a sleek, space-saving layout that suits both small condos and larger homes. It features advanced T-Fresh technology, which helps eliminate up to 99.99% of bacteria within 48 hours, while the Pure Air system neutralizes odors to keep your food fresh and clean. With a convertible zone that can shift between fridge and freezer temperatures and a T-Temp drawer with adjustable settings for different food types, this refrigerator offers flexible storage for changing needs. It also includes a built-in water dispenser for convenient access to chilled water, Metal Cool technology for even temperature control, and a Total No Frost system to eliminate manual defrosting. Fast cooling is possible through Power Cool and Power Freeze, while the Twin Eco Inverter system ensures energy efficiency and quiet operation. 

Beyond product launches, TCL also announced the continuation of its global partnership with the International Olympic Committee, a collaboration that will extend through 2032. This partnership reflects TCL’s commitment to innovation and global impact, providing technology to the Olympic Village and enhancing how fans experience the Games from home. According to TCL Philippines Deputy Marketing Director Shae Yu, this partnership is rooted in the shared goal of inspiring greatness and delivering human-centered tech experiences to people around the world.

TCL’s 25-year journey in the Philippines has always focused on providing technology that fits the real needs of Filipino families. From entertainment and cooling to laundry and food storage, TCL continues to shape what smarter living looks like—without complicating daily life. The 2025 lineup carries that mission forward, combining style, efficiency, and function in ways that make modern home life simpler and more enjoyable.

With a strong foundation, a global vision, and a clear understanding of local lifestyles, TCL is more ready than ever to lead the way in smart living—helping shape the homes of tomorrow, one meaningful innovation at a time.