Prada Group has officially acquired Versace in a €1.25 billion deal. Learn how this major shift impacts the luxury fashion landscape and what it means for both iconic brands.
On April 10, 2025, Prada Group officially announced that it has entered into a definitive agreement to acquire 100% of Versace from Capri Holdings. The deal, valued at an Enterprise Value of €1.25 billion, marks one of the most significant moves in recent luxury fashion history. The acquisition is set to reshape the future of both brands—and could influence the direction of global fashion as a whole.
Versace founded in 1978 in Milan, is one of the most recognized luxury labels in the world. Known for its bold, glamorous aesthetic and strong Italian identity, it has long stood apart from the more minimalist approach of Prada. But rather than seeing that as a contrast, Prada Group is calling it a perfect match—a complementary addition that brings new dimension and growth potential to the Group’s portfolio, which already includes Prada and Miu Miu.
In the official statement, Prada Group emphasized that Versace would retain its creative DNA and cultural authenticity. The plan is not to change the brand’s identity but to enhance its reach by integrating it into Prada’s strong global infrastructure—which includes top-tier production, retail strategies, and operational systems. According to the Group, Versace has “significant untapped growth potential,” and the acquisition will unlock that through strategic, long-term development.
Patrizio Bertelli, Chairman and Executive Director of Prada Group, said:
“We are delighted to welcome Versace to the Prada Group... We aim to continue Versace’s legacy, celebrating and re-interpreting its bold and timeless aesthetic. Our organization is ready and well-positioned to write a new page in Versace’s history.”
This announcement comes at a key time. In 2024, the fashion industry saw slowed consumer spending and drops in revenue across many luxury brands. Versace’s sales declined by 15% in Q4, while Prada saw an 18% year-over-year growth, showing stronger stability and customer engagement. This strength likely gave Prada Group the leverage to take on such a strategic acquisition in an uncertain market.
Also noteworthy is the recent exit of Donatella Versace, a long-standing icon in the brand’s history. Her departure marked the end of an era. Dario Vitale, who has a 14-year background at Prada Group, has stepped into a leadership role at Versace, suggesting a blend of fresh vision with familiar management style. This transition also makes it easier for the brand to align operationally within the Prada ecosystem.
Andrea Guerra, Prada Group CEO, commented:
“The acquisition of Versace marks another step in the evolutionary journey of our Group... The journey will be long and will require disciplined execution and patience. The evolution of a brand always needs time and constant focus.”
This move feels like more than just a business decision. It’s a calculated investment in creativity, legacy, and the future of luxury fashion. Prada’s steady, thoughtful approach and commitment to craftsmanship could help Versace expand sustainably without compromising what makes the brand iconic in the first place.
Now that the deal is confirmed, all eyes will be on how Versace integrates into Prada Group’s values, systems, and long-term strategy. This could become one of the strongest partnerships in modern fashion—where tradition meets transformation, and bold style finds new ground to grow..
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