EastWest and Puregold introduce the Always Panalo Visa Credit Card, offering shoppers expert-level rewards and savings on grocery purchases. Learn about the card's practical perks and how to apply for reliable financial benefits.
EastWest, a well-established financial institution with 30 years of experience, and Puregold Price Club, Inc., a trusted name in Philippine retail, have officially launched the EastWest Puregold Always Panalo Visa Credit Card. This new financial tool is designed to provide shoppers with tangible rewards and significant savings, reflecting a deep understanding of consumer needs. The launch event on April 3, 2025, in Bonifacio Global City, Taguig, gathered key executives from both companies, respected media representatives, and industry leaders, highlighting the credibility and authority behind this collaboration.
Jerry Ngo, EastWest CEO, with extensive experience in the financial sector, emphasized that the card is a product of a strategic partnership focused on delivering practical benefits. He explained that the card effectively converts regular grocery purchases into opportunities to earn cash rebates, which can be seamlessly used as Puregold P-Wallet credits. This feature demonstrates a clear understanding of everyday financial management, enabling cardholders to optimize their budgets while enjoying the convenience of cashless payments. This partnership is built on a shared commitment to serving Filipino households, a testament to Puregold's long-standing reliability in meeting daily consumer needs.
The EastWest Puregold Always Panalo Visa Credit Card offers a competitive rewards system. Cardholders earn 1 rewards point for every Php30 spent at Puregold and 1 rewards point for every Php100 spent on other transactions. These points can be converted into Puregold P-Wallet credits at a 1:1 ratio, allowing cardholders to accumulate up to Php 3,000 in credits monthly. This structure demonstrates a thorough understanding of consumer spending habits and provides a valuable, actionable benefit.
The launch event, featuring a ceremonial card unveiling and a media roundtable discussion with key executives, underscored the card's features and benefits. The introduction of a specially produced jingle, to be played in Puregold stores nationwide, reflects a thoughtful approach to brand integration and customer engagement.
Lawrence Lee, EastWest EVP and Head of Consumer Lending Cluster, with extensive experience in consumer lending, highlighted the card's value proposition. He emphasized that the card maximizes every peso spent, making family shopping more rewarding. This insight into consumer value underscores the card's practical benefits and enhances its appeal.
The launch of this card is a significant milestone in EastWest's 30-year anniversary celebration, demonstrating the bank's long-term commitment to providing innovative and reliable financial solutions to Filipinos.
The EastWest Puregold Always Panalo Visa Credit Card is now available for application. Shoppers can apply at any Puregold branch nationwide or online at https://ewbank.cc/puregold-eng.
For detailed information, visit eastwestbanker.com or follow EastWest and Puregold on their official social media pages for updates and promotions.
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