Caltex, marketed by Chevron Philippines Inc. (CPI), is expanding its offerings beyond fuel by partnering with PICKUP COFFEE, a popular Filipino coffee brand. This collaboration aims to enhance the customer experience at Caltex stations by providing convenient and affordable coffee options.
PICKUP COFFEE, known for its premium espresso-based beverages, aligns with Caltex's goal to offer value-added services. This partnership will bring delicious, fast, and budget-friendly coffee to Caltex customers, creating a more rewarding stop during their travels.
Benefits of the Caltex and PICKUP COFFEE Partnership:
- Enhanced Customer Experience: Enjoy premium coffee while refueling.
- Increased Foot Traffic: Drive more customers to Caltex stations.
- Strengthened Brand Image: Associate Caltex with quality and convenience.
- Mutual Growth: Both brands benefit from increased visibility and customer reach.
Caltex emphasizes building long-term partnerships based on trust and shared goals. This collaboration with PICKUP COFFEE reflects this philosophy, focusing on mutual success and sustainable growth.
"PICKUP COFFEE is thrilled to partner with Caltex, as we both prioritize long-term relationships grounded in trust and shared success," said Francis Flores, CEO of PICKUP COFFEE. "This partnership reflects our commitment to working together to deliver exceptional value to our customers."
"We truly believe that this partnership will help strengthen the brand's presence and reputation even more," added Billy Liu, General Manager and Country Chair CPI. "This collaboration will not only strengthen our presence but also provide customers with a more rewarding and seamless experience."
This partnership highlights Caltex's commitment to innovation and providing valuable services to its customers, making every stop at a Caltex station more enjoyable.
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