The Mobile World Congress (MWC) 2025 in Barcelona has been an exciting stage for tech giants to showcase their latest innovations. OPPO took the opportunity to introduce its enhanced artificial intelligence (AI) strategy during the OPPO AI Tech Summit. With a strong focus on making AI more useful in everyday life, the company aims to deliver smarter and more intuitive mobile experiences for users worldwide.
A New Era of AI-Powered Smartphones
OPPO is betting big on AI, and at the core of its strategy is the idea that AI should enhance the user experience, not just exist as a buzzword. Billy Zhang, OPPO’s President of Overseas Marketing, Sales, and Services, emphasized this point by stating that smartphones are not just tools for AI—they are the driving force behind AI-powered experiences.
To bring this vision to life, OPPO has partnered with Google to integrate Google Gemini AI across its devices. This means that OPPO smartphone users will be able to interact seamlessly with AI-powered features in native apps like Notes, Calendar, and Clock. The goal is to make everyday tasks smoother and more efficient.
Security and Privacy at the Forefront
With AI playing a bigger role in personal devices, security and privacy are more important than ever. OPPO has taken a proactive approach by implementing the Private Computing Cloud (PCC) using Google Cloud’s Confidential Computing technology. This ensures that sensitive data stays protected while users take advantage of AI features like AI Recording Summary, AI Search, AI Studio, and AI Call Summary.
AI for Productivity, Creativity, and Imaging
OPPO’s AI strategy focuses on three key areas: AI Productivity, AI Creativity, and AI Imaging. The company is working with MediaTek to optimize its smartphone chips for high-performance AI processing while maintaining energy efficiency. This means that AI-powered tools will not only be fast and responsive but also won’t drain battery life quickly.
Some of the upcoming AI features include AI Call Translator, which enables real-time multilingual call translation, and AI VoiceScribe, which provides automated voice summarization for calls, meetings, and online learning. With features like these, OPPO is making AI an essential part of everyday communication and productivity.
Expanding AI to More Users
OPPO has set an ambitious goal to bring generative AI features to nearly 100 million users by the end of 2025. This is double its 2024 target of 50 million users. To keep up with the growing demand, the company plans to roll out AI updates approximately every month.
Spanish football legend David Villa was among the notable guests at the OPPO AI Tech Summit. He got a firsthand look at OPPO’s latest AI features and explored how they could improve his daily life and professional activities. His presence highlighted how AI is becoming more relevant not just for tech enthusiasts but for people from all walks of life
.
The Future of AI with OPPO
With a strong focus on innovation, partnerships, and user experience, OPPO is positioning itself as a leader in AI-driven smartphones. The company’s dedication to research and continuous improvement ensures that its AI-powered features will keep evolving to meet the needs of users worldwide.
As we move into a future where AI plays an even bigger role in our daily lives, OPPO is making sure its smartphones remain at the forefront of this transformation. Stay tuned for more updates as OPPO continues to push the boundaries of AI technology.
Post a Comment
0Comments