Join industry expert Hemant Gaule for an immersive AI Masterclass designed to unlock the power of artificial intelligence for communications. Don’t miss this opportunity to future-proof your PR skills.
The highly anticipated AI Masterclass is back, and it’s bigger and better than ever! Due to the overwhelming success of last year's event, the Public Relations Society of the Philippines (PRSP) and the AI Centre of Excellence (ACE) are thrilled to welcome back AI expert Hemant Gaule for an unforgettable session. On March 21, 2025, join Hemant for an insightful and hands-on workshop, “The Power of AI for Communications and Beyond,” hosted at The Holiday Inn & Suites Makati, as well as online via Zoom.
If you were among those who attended last year’s masterclass, you’ll know just how transformative the experience was. Participants left with actionable knowledge on how to integrate AI tools like ChatGPT into their PR campaigns, making their strategies more data-driven and future-ready. The event was led by Gaule, a communications visionary, and co-founder of the School of Communications and Reputation (SCoRe). It was lauded for its practical, real-world applications, providing PR professionals with advanced skills in AI-driven insights and prompt engineering.
Ana Pista, Vice President for Internal Affairs of PRSP and CEO of ArdentComm, reflected on the success of the previous masterclass: “The demand to explore AI’s evolving role in communications was incredible. We are thrilled to bring Hemant back to take our learning to the next level with the latest updates in AI technology.” With the continued rise of AI’s influence in communications, this session promises to be even more impactful.
Hemant Gaule isn’t just talking about AI’s future; he’s actively shaping it. Based in Mumbai, India, Gaule has a rich background in artificial intelligence and behavioral psychology. His experience includes advising on high-profile campaigns, such as India’s 2014 national election, and leading SCoRe, India’s premier institute dedicated to PR education and research. For this year’s AI Masterclass, he’ll build on the foundation set in 2024, introducing participants to cutting-edge AI tools and strategies to enhance efficiency, streamline workflows, and boost engagement.
Participants can expect to dive deep into topics such as AI-powered content creation, audience targeting using AI-driven insights, sentiment analysis, reputation management, and automating content creation at scale. Gaule will also touch on the ethical considerations of AI in PR, ensuring responsible usage of AI tools in business and marketing.
Whether you’re a career professional, business leader, or communications expert, this workshop will arm you with the knowledge to stay competitive in today’s digital-first world. With insights directly from one of the most respected minds in AI-driven communications, it’s an opportunity you won’t want to miss.
The AI Centre of Excellence (ACE), a collaboration between the London School of Public Relations (LSPR), SCoRe, and Ardent Communications Inc., is dedicated to advancing AI education in the communications field. After the session in Manila, the AI Masterclass will continue its journey across Jakarta, Malaysia, Indonesia, and Vietnam, empowering PR professionals throughout the region with the tools they need to leverage AI for business success.
Don't let the rapid pace of AI advancements leave you behind. Register today for this transformative learning experience with Hemant Gaule. To sign up and get more details, visit centreofexcellence.ai.
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