Nike and SKIMS are launching NikeSKIMS, a new activewear brand designed to support and empower women athletes through stylish and high-performance training apparel, footwear, and accessories.
Nike and SKIMS, two iconic names in fashion and sports, have come together to create a groundbreaking activewear brand called NikeSKIMS. This new partnership aims to redefine how women experience fitness and sport. By combining Nike's leading-edge innovation in sport science and athlete insights with SKIMS' focus on body inclusivity and style, the result is a line of products that support every body, enhancing performance and confidence.
NikeSKIMS is more than just a collaboration—it's a fresh approach to training and fitness wear, with a commitment to inclusivity, performance, and style. The new brand will offer a range of apparel, footwear, and accessories designed to meet the unique needs of women athletes, from elite competitors to those who train for fitness. This includes products that are both functional and flattering, ensuring that women feel strong, comfortable, and confident in their training.
The debut collection will be available in the United States starting this spring, with plans for global expansion in 2026. Through this partnership, Nike and SKIMS are offering high-quality products that are crafted to fit the body’s natural form while ensuring top-notch performance. NikeSKIMS aims to empower women everywhere by providing them with the tools they need to perform at their best, whether they are working out in the gym or going about their daily activities.
Kim Kardashian, the co-founder of SKIMS, emphasized that the collaboration reflects a shared vision of delivering products that are meticulously designed to sculpt and perform. She highlighted that every detail of NikeSKIMS products has been carefully considered to ensure they support women’s confidence and self-expression.
As NikeSKIMS pushes the boundaries of activewear, the brand continues Nike’s long-standing commitment to supporting women in sports. With a focus on innovation and a deep understanding of what women need from their fitness wear, NikeSKIMS is set to become a major disruptor in the global fitness and activewear industry. Women athletes will benefit from Nike's extensive research, including insights from the Nike Sport Research Lab, as well as a growing community that inspires and connects women worldwide.
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