G-SHOCK Launches Urban Outdoor Watch Collection with Upcycled CORDURA Band

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Discover the new G-SHOCK Urban Outdoor watch collection, featuring tough, eco-friendly designs inspired by gorpcore fashion. With shock resistance, water resistance, and sustainable materials, these timepieces are built for outdoor adventures and everyday wear.
G-SHOCK, known for its rugged and durable timepieces, has unveiled a new collection inspired by both the urban environment and outdoor adventure. The latest release introduces the GA-010CE-2A and GD-010CE-5 models, which feature a combination of street style and functional design. These watches are built for tough conditions, with shock resistance and a water resistance of up to 20 bars, making them suitable for activities such as water sports, hiking, and dirt biking.

The Urban Outdoor series stands out not just for its toughness, but also for its sustainability efforts. The watch bands are made from CORDURA® re/cor™ fabric, a durable material dyed using natural elements like red beet and echinacea. This eco-friendly approach is complemented by the use of bio-based resin in the case, bezel, and lugs, reducing the environmental impact of the collection.
Designed with a bold, maximalist case and ergonomic features, the watches appeal to those who embrace the gorpcore trend—a fusion of rugged outdoor gear with urban fashion. The GA-010CE-2A features a sleek monochrome teal color, while the GD-010CE-5 comes in a versatile brown/khaki tone. Both models fit well with cold-weather clothing and relaxed, comfortable outfits.

Additionally, the collection boasts a high-capacity battery that lasts up to 10 years, along with essential features such as a 1/100-second stopwatch, a countdown timer, five daily alarms, world time in 31 time zones, and a Super Illuminator LED for clear visibility.

This new series is perfect for those who want a watch that combines style, durability, and environmental consciousness. You can check out the full range and make a purchase on G-SHOCK’s website.

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