Make Your Moment: OPPO Announces Lamine Yamal as Global Brand Ambassador

OPPO announces Lamine Yamal, a 17-year-old Spanish football star, as its global brand ambassador, inspiring youth with the “Make Your Moment” campaign.

OPPO has officially introduced 17-year-old Spanish football player Lamine Yamal as its global brand ambassador. Yamal will be a key figure in OPPO’s “Make Your Moment” campaign, which encourages young people worldwide to embrace the present, follow their passions, and create meaningful futures.

Billy Zhang, President of Overseas Marketing, Sales, and Services at OPPO, highlighted Yamal’s inspiring qualities, saying, “Lamine is not only a talented footballer but also a role model for young people everywhere. He stays focused on his passions and puts his energy into the present, showing the strength that comes from dedication.”

Lamine Yamal has gained international attention since his debut in 2023, impressing fans with his performances on the field. Despite a demanding schedule and growing fame, Yamal has stayed focused on his education and personal growth. He believes that handling the pressures of life is best achieved by staying present and working hard. His approach aligns with OPPO’s values of living in the moment and making each day count.

After recovering from a recent injury, Yamal demonstrated resilience and determination by returning to the game with renewed focus. His disciplined training and preparation reflect the spirit of OPPO’s “Make Your Moment” philosophy, making him the perfect choice as the brand’s global ambassador.

OPPO has been deeply involved in sports partnerships since 2015, including its collaboration with the UEFA Champions League. By integrating its advanced AI and imaging technology with the excitement of sports, OPPO enhances the fan experience and connects with younger audiences. The partnership with Yamal combines the worlds of sports and technology, further inspiring young people to pursue their dreams.

Yamal’s signature “304” goal celebration, which honors his hometown of Rocafonda, shows his strong connection to his roots. This gesture has become a source of pride for him and a symbol of inspiration for young football fans. As part of his ambassador role, Yamal will support community initiatives aimed at promoting grassroots football development. These projects will also encourage young people to come up with creative ideas for football-related charity work, helping to improve facilities and expand opportunities for aspiring players.

Additionally, Yamal’s images will appear on OPPO’s AI Studio platform, allowing fans to “join” him as teammates and experience the joy of football in an interactive way. This initiative reflects OPPO’s goal of connecting people through technology and sports.

The launch of the “Make Your Moment” campaign comes as OPPO continues to grow globally. With operations in over 70 countries and regions and more than 300,000 retail spaces, the brand has become a major player in the tech industry. Around 60% of its shipments come from international markets. Products like the Find X8 series, known for its strong camera performance, gaming capabilities, and battery life, have contributed to OPPO’s global success.

By partnering with Lamine Yamal, OPPO reinforces its connection to young people and its commitment to combining innovation with passion. This collaboration reflects the brand’s mission to help individuals make the most of every moment and pursue their goals with confidence.