Music Performers from 9 countries Creatively Reinterpret Legendary Party Anthem, “Boom Boom Pow” to Captivate Audiences Worldwide
LG Electronics (LG) launched a new marketing campaign that showcased the powerful audio performance and dynamic style of its LG XBOOM speakers. The campaign ignited with Boom Boom Pow Festa, a unique music festival dedicated to the iconic Black Eyed Peas’ song “Boom Boom Pow.” Released in 2009, this legendary party anthem topped the U.S. Billboard Hot 100 music chart for 12 consecutive weeks. During this exciting and vibrant event, the all-time favorite party song was reinterpreted by talented street performers from around the world and performed through LG’s powerful XBOOM party speakers.
Considered something of a modern classic, “Boom Boom Pow” has become a go-to party track globally, its infectious energy and booming bass inspired revelers of all ages to get to their feet and dance. Street performers in nine different countries took to the stage their own unique takes on the song, supported by the exceptional sound of LG XBOOM. In addition to talented street performers, Boom Boom Pow Festa featured rising stars of the global music scene such as Brazil’s Delacruz, performed at the iconic Escadaria Selarón in Rio de Janeiro, and The Juans, a Filipino four-member pop rock band based in the Philippines.
Powered by LG XBOOM party speakers, these exciting performances streamed live on the LG Global YouTube channel as part of a two-hour virtual concert. Videos of the individual performances and behind-the-scenes films that showcased the artists’ creative exploration of LG XBOOM’s dynamic power and energetic audio quality was also available on the same channel.
LG’s XBOOM engaging campaign expanded to TikTok with the fun-filled “Boom Boom Pow” dance challenge. Participants can join popular creators to show off their best moves and are encouraged to bring the same explosive energy that XBOOM-brand speakers are known for.
Different LG XBOOM speakers were featured throughout the campaign, each model offering a range of unique benefits along with the brand’s signature power and atmosphere-enhancing features. The LG XBOOM XL9T is a robust tower speaker that amps up the fun with dual 8-inch woofers. Its Pixel LED Lighting feature displays colorful patterns, visual EQ effects, characters or customized text and graphics on the speaker’s LED panel, while Multi Color Ring Lighting creates synchronized lightshows with rotating and flashing effects. Customizable Lighting allows for personalized colors, patterns, animations and messages through the XBOOM app.
The new track-type woofers of XG7Q and XG5Q, produce stunningly loud and clear audio. Its bass enhancement algorithm ensures that every note is heard and felt, even at low volumes. Backed by MIL-SPEC and IP67 ratings, the LG XBOOM Go XG2T combines a rugged, durable and compact design with over 10 hours of playback for the most reliable performance wherever you are.
“We aim to inspire hope for a better life and future with our optimistic ‘Life’s Good’ philosophy, which closely aligns with the positive energy of music and is the driving force behind our Boom Boom Pow Festa and XBOOM campaign,” said Lee Jeong-seok, head of LG Home Entertainment Company’s audio business. “Through a variety of engaging marketing activities, we will continue to highlight the powerful sound of LG XBOOM and raise the profile of our unique speaker brand in the global market.”
Dive into the dynamic journey of LG XBOOM and discover a world of powerful, energetic audio experiences. Life’s about more than having the latest technology; it’s about the experiences technology creates that impact our lives. LG Electronics Philippines delivers top-of-the-line home entertainment appliances that prepare Filipinos for their greatest moments. LG promises to bring "Innovation for a Better Life" nationwide—across Luzon, Visayas, and Mindanao. For more information, visit and follow their social media channels on Facebook, Instagram, Tiktok and Youtube (@lgphilippines). Learn more at @LGGlobal.
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