Press Release
lyf, the dynamic co-living hospitality brand of The Ascott Limited, recently had two of their properties in the Philippines, lyf Malate Manila and lyf Cebu City, bring home two titles from the GUINNESS WORLD RECORDS. The success of the back-to-back event was highlighted by their fantastic collaborations with various local talents, from sensational musicians who serenaded both venues to a creative and fun community market that showcased a wide variety of high-quality products from local partners. Whether culinary delights or artisanal bags, jewelry, art pieces, or even stationery and hobby collectibles, lyf and their social spaces became a one-stop shop for anything and everything one could hope for.
Enter, lyf Centrale
Fostering relationships with local entreprenures, lyf surprised its guests and visitors while giving seventeen incredible merchant partners the spotlight as it kicked off its first community bazaar: lyf Centrale. Through this superb series of collaborations, the Hangout social spaces of the property were filled with excitement throughout the day as guests clamored for the exciting selection of products on display.
Oh My Croffle, Carello, Borcele, and PDonuts filled the room with the irresistible scents of their delicious food choices and Destilleria Barako, where many guests brought home their signature bottles of curated liquor.
Lunedi Venerdi, Tutti Beady, JL Crafts and Mallow Feet Toys, Le Charme, Pomelo Paints, and On Edge Accessories turned their visitors' heads with their selection of collectibles and accessories; Daily Carry, a fan favorite of many that day, showcased an impressive selection of original-design bags and pouches.
Thanks to Make It Fun, Junknot, and The Art of Phons, traditional and interactive art displays were also present during the bazaar to spruce up and provide the Hangout with a vibrant selection of arts and crafts for all to appreciate.
Lastly, The Future Is You and BLK 102 completed the excellent group of partners with their innovative assortment of sustainable fashion wear. Guests could then commemorate the whole experience with Fotografi and bring home their own custom photo reel.
Each vendor in lyf Centrale contributed to the overall success of the market, allowing all those who visited to enjoy, partake in, and share in the advocacy, identity, and ideas vested in their products.
#lyfGoesLocal
The stellar success of the bazaar sets a precedence for lyf to explore the development of a series of community markets, inviting more unique and creative ventures for this initiative. In doing so, lyf can grow as a collective, encouraging and enabling their community to flourish. lyf Centrale will be the authentic stay experience that elevates lyf in the Philippines to the next level by incorporating culture, design, attractions, and partnerships from the local neighborhood into the property for their guests on every visit.
Coming soon to a lyf near you
“lyf is the result of a genuinely collaborative effort. A prime example of something that became great thanks to the sum of its parts.” Said Joyce Agsaway, lyf Champion of lyf Malate Manila. “Together, we will continue to aim for higher highs and achieve grander goals as we explore new horizons with our thriving community of wonderful individuals.”
As lyf enters the holiday season, and with the festive spirits upon us, be sure to keep an eye out on both lyf properties as even more exciting events are sure to be just around the corner. Ensure you’re up to date with the next big thing in Manila and Cebu by following lyf on @lyf.cebucity and @lyf.malatemanila.
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