HARD MOUNTAIN DEW: PepsiCo's Bold New Entry into the RTD Market

PepsiCo introduces HARD MOUNTAIN DEW, its first alcoholic beverage in the Philippines. This bold new drink offers a refreshing twist on the iconic Mountain Dew flavor, with zero caffeine and 5% ABV.

PepsiCo is shaking up the Philippine beverage market with the launch of HARD MOUNTAIN DEW, its first-ever ready-to-drink alcoholic beverage. This exciting new product offers a bold and refreshing twist on the beloved Mountain Dew brand.

A Bold New Chapter for PepsiCo

HARD MOUNTAIN DEW boasts a unique combination of zero caffeine, no added sugar, 5% ABV, and 100 calories per serving. This innovative beverage caters to adult consumers seeking a refreshing and responsible way to unwind after a long day.

Nitin Bhandari, Sr. Director and General Manager of PepsiCo Philippines, Malaysia, and Singapore, expressed excitement about the launch, stating, "We're thrilled to introduce HARD MOUNTAIN DEW to Filipino consumers. This bold new offering represents our commitment to delivering innovative and exciting products that cater to evolving consumer preferences."

Responsible Marketing and Expansion Plans

PepsiCo emphasizes its commitment to responsible marketing for all alcoholic products. HARD MOUNTAIN DEW packaging clearly displays the "HARD" label, enhanced visual design, and 5% ABV content, adhering to local regulations.

With the successful launch of HARD MOUNTAIN DEW, PepsiCo aims to expand its presence in the ready-to-drink alcoholic beverage market. The company sees significant growth potential in this category and plans to continue exploring innovative offerings for adult consumers.

Availability and Flavors

HARD MOUNTAIN DEW is available starting August 15, 2024, in two bold flavors: Original and Beach Blast. You can find it in 330ml single-serve cans and 4-pack bundles at major supermarkets, convenience stores, pubs, and bars in select cities across the Philippines.

Join the Conversation

For more information and updates, follow HARD MOUNTAIN DEW on Facebook, YouTube, X (Twitter), Tiktok, and Instagram at @HardMountainDewPH.