Press Release
The Ascott Limited Philippines is thrilled to launch its first literary piece created for children with the publication of “Every Life Around Me,” an ecology activity book that was released at the Somerset Central Salcedo Makati together with the Looking for Juan Publication last June 26, 2024. The talented Meg Roxas penned the book as it comes to life with the illustrations of Dani Go. It highlights the Philippines' endemic wildlife with engaging activities that educate its readers on how they can play an active role in their preservation. As stewards of sustainability, the Somerset brand is delighted to spread awareness for eco-friendly practices and responsible tourism through literature and believes that education is the first step to a sustained consciousness towards the importance of sustainable living.
Children and families were treated to an afternoon of food and fun, highlighted by a storytelling session, immersive experiences, and games to enjoy the book.
Looking for Juan More Opportunity to Share
The book's release also commemorates the collaboration between Ascott and the Looking for Juan Publication. Ascott is proud to tie up with the publication and hopes to support making books accessible to everyone, especially children in disadvantaged areas. The publication’s mission to empower local artists and authors to create and share their work, alongside their goal to improve functional literacy, aligns with the inclusive and harmonious culture championed by the Somerset Brand.
Cubby’s Next Quest with You
Somerset’s beloved brand icon, Cubby, returns with the launch of the activity book. Join Cubby and Friends as they guide readers through an adventure across the Philippines, from embarking on exciting urban explorations to uncovering serene and beautiful wildlife; each page is filled with information and fun for all to enjoy and discover one page at a time. Though it can be enjoyed alone, the activity book truly comes to life when people share the experience, be it working on a coloring page or playing through the in-book board game; the book hopes to engage our country's young minds and instil a collaborative spirit for a cleaner and better future.
Aligned with Ascott CARES Sustainability Programme
The release of “Every Life Around Me” is part of Ascott's broader Brand 360 activities, highlighting the company’s commitment to integrating sustainability into its operations. This initiative aligns seamlessly with Ascott CARES, the comprehensive sustainability program prioritizing environmental, social, and governance (ESG) considerations. As a proud Global Sustainable Tourism Council (GSTC) member, The Ascott Limited upholds the GSTC Industry Criteria, setting a gold standard for sustainable tourism practices. Through partnerships with Kabang Kalikasan ng Pilipinas Foundation Inc. (KKPFI) and the World Wildlife Fund for Nature (WWF), Ascott advances its sustainability goals, supporting strategic initiatives to preserve the Philippines' natural heritage.
Post a Comment
0Comments