The Fusion of Fashion and Tech: HUAWEI Launches the Pura 70 Series

I had the privilege of attending the exclusive launch gala for the HUAWEI Pura 70 Series held at the Shangri-La at The Fort in Bonifacio Global City. The event, co-hosted by Vogue Philippines, celebrated the perfect marriage of cutting-edge technology and captivating style that embodies the Pura 70 Series.

A Celebration of Fashion and Innovation

The venue buzzed with excitement as guests, media personalities, and fashion enthusiasts gathered to witness the unveiling of HUAWEI's latest flagship smartphones. The partnership with Vogue, a renowned authority on style and photography, perfectly complemented the Pura 70 Series' focus on both functionality and aesthetics. Every experience area features the functionality and beauty of the Huawei Pura 70 series.

The night reached a fever pitch with a captivating fashion show. Models glided down the runway, adorned with the latest trends and showcasing how seamlessly the HUAWEI wearables complemented their looks. The HUAWEI Watch GT 3 Pro's classic elegance and the HUAWEI WATCH FIT 3's vibrant colors accentuated the diverse styles presented. Models also showcased the Huawei Pura 70, this shows how we can incorporate our very own smartphones into our everyday outfit and lifestyle. Witnessing the live demonstration solidified the concept that technology and fashion can truly be harmonious partners.

Pushing the Boundaries of Smartphone Photography

Jericho Rosales, a renowned Filipino actor and a HUAWEI Pura 70 Ultra user, spoke at the event, highlighting the phone's forward-thinking design. He emphasized how the Pura 70 Series embodies the spirit of embracing change and pushing boundaries, both in fashion and technology.

The event served as a testament to the Pura 70 Series' revolutionary advancements in smartphone photography. Danyl Generican, Editor of Vogue Man, expressed his appreciation for the phone's ability to blend powerful technology with user-friendly features, allowing him to capture professional-quality photos effortlessly.

Celebrating Everyday Moments with HUAWEI XMAGE

HUAWEI also announced the XMAGE Awards, a prestigious competition celebrating photography across various themes. This year's event placed a special emphasis on the HUAWEI community, recognizing the talent and contributions of photo enthusiasts and past XMAGE winners.

Guests were treated to an immersive experience at the XMAGE Exhibit, which showcased HUAWEI's dedication to capturing life's most precious moments. The exhibit highlighted four key themes: moments of time, smiles, beauty, and discovery.

Capturing the Filipino Spirit

The "moments" theme resonated deeply throughout the gala, reflecting the unparalleled photographic capabilities of the Pura 70 Series. An exhibit filled with photos contributed by different photographers including FotoMoto, Manila Bulletin, Vogue Phillippines, and the Huawei Community. This features how the Huawei Pura 70 can capture every angle and every moment. Each theme showcased a unique aspect of smartphone photography:

• Moments of Time: The ability to capture fleeting, heartwarming moments often missed in everyday life.
• Moments of Discovery: Encouraging users to explore the world around them and document their journeys.
• Moments of Smiles: Celebrating the Filipino spirit of resilience and positivity through stunning portrait photography.
• Moments of Beauty: Highlighting the Pura 70 Series' ability to capture the world's breathtaking beauty, including the dedication and achievements of athletes.

Capture Everything with the Pura 70 Series

The star of the night was undoubtedly the HUAWEI Pura 70 Series itself. Each phone within the series boasts a cutting-edge camera system designed to redefine smartphone photography. The phones capture vibrant, sharp, and color-accurate photos, ensuring every shot is picture-perfect.

A Perfect Pair: Pura 70 Series and HUAWEI WATCH FIT 3

The HUAWEI Pura 70 Series is available for pre-order now through HUAWEI's physical and online stores. The phones are set to launch on May 31, 2024.

While there, remember to check out the stylish HUAWEI WATCH FIT 3! This fitness tracker boasts a sleek design, a 1.82" AMOLED display, and an impressive 10-day battery life. It comes in various colors and strap materials to match your unique style.

The HUAWEI WATCH FIT 3 is available for purchase through the HUAWEI Online Store, Shopee, Lazada, and flagship stores nationwide.

For more information about the HUAWEI WATCH FIT 3, its available in Huwei's official physical and e-commerce platforms:

• Huawei Store: Huawei Watch Fit 3 Philippines
• Lazada: Huawei Watch Fit 3 Lazada
• Shopee: Huawei Watch Fit 3 Shopee

To learn more about the HUAWEI Pura 70 Series, visit Huawei's official website or social media accounts (Facebook | Instagram).

The HUAWEI Pura 70 Series launch event was a night to remember. It showcased the phone's innovative features, stunning design, and its commitment to capturing life's most precious moments. Whether you're a fashion aficionado, a photography enthusiast, or simply someone looking for a powerful and stylish smartphone, the HUAWEI.