Stars Dazzle at Official “Ang Lalaki sa Likod ng Profile” Press Conference

I was able to attend recently Puregold's annual celebration of small business owners. It's called the Tindahan ni Aling Puring Sari-sari Store Negosyo Convention which draws in people from all over the country and one of the notable highlights was the press con for the “Ang Lalaki sa Likod ng Profile”.

It was set at the center of the venue and even before I arrived there, there were a lot of people already with big bags and carts with them. I was quite surprised with the turnout of the crown, it's nice to see that the small businesses is thriving and the place was packed with a lot of offers and deals for the attendees.

Now at the center is where it shone brightly. On the first day, is also the official press conference for “Ang Lalaki sa Likod ng Profile”. Now Honestly, I didn't know much about this online series even before I went there.

I saw my old acquaintance on the stage, award-winning filmmaker and producer Chris Cahilig, who gave the welcome remarks, while director Victor Villanueva both entertained and inspired the audience as he later related his experiences behind the scenes.

What I didn't know at that time, is “Ang Lalaki sa Likod ng Profile” is a type of retailtainment and this is on Puregold's Channel on YouTube. I know I heard of retailtainment before and I think I've heard of the past work that has been done before. The latest one came in the wake of “GV Boys” and “Ang Babae sa Likod ng Face Mask”. These online series allow Puregold to reach out to young digital natives looking to connect with classic Filipino stories, which I think is a very nice move from the brand.

The newest offering from Puregold series revolves around the story of Bryce (Wilbert Ross), a young gamer taking his first uneasy steps into the world of dating with virtual wingman Angge (Yukii Takahashi) by his side.

I noticed how beautiful Yukii was and how charming Wilbert is and how they had chemistry to get the story moving and interesting. At the press conference, Wilbert Ross and Yukii Takahashi conveyed their own musings on the story and showed how onscreen chemistry can translate into real-time attraction as they charmed the audience. The dashing Wilbert especially impressed attendees with a song number during the intermission.

As expected, the supporting cast of “Ang Lalaki”—Kat Galang (Genski), Migs Almendras (Ketch), Marissa Sanchez (Bessie), Star Orjaliza (Yaya Aimee), Moi Marcampo (Chili Anne), TJ Valderrama (Cyrus), and Anjo Resurreccion (Jerry)—were also around to field questions during the open forum.

Big surprises awaited participants at the press conference. Grocery packs worth P2,500 each were raffled off, which I won btw, and was so happy! Then followed by grand prizes such as brand-new smartphones and laptops.

All in all, the press conference for “Ang Lalaki sa Likod ng Profile” turned out to be as fun and exciting as the show itself. Vincent Co, President of Puregold Price Club Inc., expressed his satisfaction with the proceedings. “We are always delighted by the chance to entertain our fellow Filipinos,” said Co. “And we’ve been able to do that with the help of the hard-working cast and crew of ‘Ang Lalaki sa Likod ng Profile.’ We hope everyone enjoyed the chance to see them up close and personal at this press conference.”

Below is a trailer

Do you want FREE entertainment? Subscribe now to Puregold Channel on YouTube. For more updates, like @puregold.shopping on Facebook, follow @puregold_ph on Instagram and Twitter, and @puregoldph on TikTok.