UNIQLO to Launch Musée du Louvre UT Collection on February 8

0
UNIQLO, the Japanese global apparel retailer, today announces that its UT (UNIQLO T-shirt) brand will launch a collaboration collection with Musée du Louvre on February 8th. This commemorative first series is part of a partnership between UNIQLO and the Louvre that will begin from 2021. This collection, which expresses historical masterpieces such as Mona Lisa through the unique interpretations of UT, is refined LifeWear based on the shared desire of UNIQLO and the Louvre to color life through art.
Observing the 'logic' hidden in historical masterpieces
The Men’s UT line, created by English graphic artist Peter Saville, is designed around the theme of "Art and Logic." Saville has focused on the logic hidden in art - such as the inventory numbers assigned to the works held in the Musée du Louvre, or the "golden ratio" used in the composition of numerous artworks - and incorporated these elements into the designs. The Louvre exhibits 35,000 works in eight curatorial departments. To showcase the breadth of the men's collection, representative works were selected from four of these departments. Well-known works such as the Mona Lisa, the Winged Victory of Samothrace and the Venus de Milo are reinterpreted through Saville’s urbane graphic style.
Commenting on this collaboration collection, Saville said, "I was intrigued by the fact that at the Louvre, the world-famous Mona Lisa is known as painting 'No. INV 779,' which is its internal inventory number. I was inspired by that. Like many people, when I look at works of art I’m also conscious of their constituent geometry. I thought that exploring that viewpoint on a T-shirt would be appropriate for this UT / Louvre collaboration. " 
Focus on the female form shown in artworks
A Women’s line with UT original designs is also available. It centers on numerous works with a "woman" motif left by the great masters, such as the Mona Lisa with her enigmatic smile, the devoted Holy Mother in La belle jardinière, and the sensual The Odalisque. Paired with floral motifs, the figures blossom vividly on the T-shirts. Sweatshirt items also focus on the theme of "woman," but expressed in simple line art, giving these historical masterpieces a modern touch.


About Peter Saville
Graphic artist and international design legend. As co-founder of the independent U.K. label Factory Records he famously created a series of record sleeves for Joy Division and New Order. His early artwork reached a wide audience through pop music.

About Musée du Louvre
Formerly a royal palace, the Louvre has embraced the history of France for eight centuries. Open to the public since 1793, the Louvre collections are among the finest in the world, encompassing several thousands of years and spread across a large territory from America to the confines of Asia. Divided among eight departments, the collections feature works admired throughout the globe, including the Mona Lisa, the Winged Victory of Samothrace, and the Venus de Milo. After the French Revolution, the Louvre was created as a place where artists could admire the great masters and look for inspiration. Even today, the Louvre remains a place of inspiration for the greatest contemporary creators, architects, painters, sculptors, dancers, and musicians.

Musée du Louvre will launch an online store to showcase future collaborations, including the most recent one with UNIQLO. More information on www.louvre.fr


Post a Comment

0Comments

Post a Comment (0)