With the holiday season fast approaching, most Filipinos are now focused on how to celebrate and spend their time during the holidays. It is all too easy to get caught up in the spending cycle especially in big and joyous celebrations such as Christmas and the New Year. But ING Bank sees an opportunity to engage its customers on the topic of savings.
As a gift for the holiday season and appreciation to its customers, ING Bank launched its very first Christmas ‘gift box’ installation in Bonifacio Global City (BGC) to celebrate Christmas through the power of savings. The gift box also offers various surprises and giveaways for ING customers and members of the public who want to celebrate Christmas through the power of savings.
For those who are still new to digital banking, the installation is also an opportunity to meet the people behind ING Bank. “Being the first digital bank in the Philippines, we will not be surprised if our customers will initially think that we are a bank composed of machines and chatbots. The event gives us a chance to interact with our customers in a different way,” said ING Bank’s country manager Hans B. Sicat. “We also want to take this opportunity to celebrate the digital savings journey that our customers have started with us,” Sicat added.
Since its launch as the first all-digital bank in the Philippines in November 2018, ING seeks to promote a savings mindset by empowering Filipinos to save. It has recently extended its offer of 4.0%* interest rate per annum for new and existing customers till January 31, 2020. Furthermore, to help Filipinos save more and maximize the benefits of the ING Savings Account, ING is giving a rebate of PHP 100 per transaction with every successful electronic bank transfer to ING, for up to two transactions per month.
“Our Christmas installation is a ‘gift box’. It brings out a simple message that banking with ING is not just about switching to a fully-digital banking, but also giving yourself the gift of savings.” Sicat said.
From December 12 to 14, 2019, ING Bank has prepared various surprises and giveaways every day. Non-customers can also visit the ING Christmas Gift Box installation at the middle of Bonifacio High Street, BGC, in to find out more about the bank.
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