Star Wars Force Friday Celebration!

Filipino fans joined the Star Wars Force Friday celebration. As early as 9 PM yesterday, October 3, fans have started to line up at the SM Mall of Asia Atrium in anticipation of the latest Star Wars toys and collectibles that went out on sale by 12 midnight today, October 4.

Fans got first dibs on the latest products from Hasbro, Lego, Hot Toys, and SM Boys Teens' Wear from Toy Kingdom and The SM Store.

World Balance have accepted pre-orders for their upcoming Star Wars collection, while select furniture from the Star Wars- KENNETHCOBONPUE "Woven in the Stars" collection were put on display.

Lucasfilm and Disney’s Star Wars Force Friday is an all-out merchandising activation in partnership with Toy Kingdom in support of the upcoming releases of Star Wars: The Rise of the Skywalker, The Mandalorian, and Star Wars: Jedi Fallen Order. Star Wars Force Friday will be at the SM Mall of Asia Atrium until October 6, Sunday.