New Director's Club Cinema at SM Southmall

Was able to watch the Avengers Endgame and experience the new Director's Club at SM Southmall on the first day! The premiere movie theatre located in Las Pinas has 48 Ferco leather recliners, that goes for each Director's Cinema. Strategically-situated pods for improved privacy, the Director's Club Cinema has in-house butler service and an exclusive food menu for the utmost comfort, luxury, and convenience to keep you glued to your seat.

Buttons to adjust your seat, the personal lamp and also a provision of USB slots so you can charge your phones.

One thing I noticed is that the Director's Club at SM Southmall is utilizing the latest technology in digital surround sound and quality projection. If you're familiar with Dolby Atmos, they have it! This means that the cinema is equipped with full audio atmosphere, featuring moving audio that flows in breathtaking realism and the latest CP2320-RGB pure laser projectors from Christie - both bring extraordinary clear-cut audiovisuals to hype up the senses with every blockbuster title.

The new Director’s Club Cinema at SM Southmall opens just in time for the release of the most anticipated movie of the year, Avengers: Endgame. Catch your favorite Super Heroes as they work to restore order back to the universe. 

To further celebrate the opening of the newest luxury cinema in the south, SM Cinema will be giving free popcorn and drinks for every Director’s Club Cinema ticket purchased from April 24 to 28. 

For more exciting offers and bookings, visit the SM Cinema website, www.smcinema.com or download the SM Cinema app through the App Store and Google Play. You may also follow /SMCinema on Facebook and @SM_Cinema on Instagram for more information and updates!