Avon Redefines what it means to be a Gentleman

What is a modern gentleman? While society has typecasted men as strong, suave who never loses his composure, times have changed. The many popular notions of what's considered to be manly no longer hold up. Funny that when men show even a bit of their gentle side, people look at them in a different way. Men still face discomfort for showing tenderness, emotions, and other things outside the traditional mold of manliness, and that's what Men's Club by Avon saw in today's society.

Avon Philippines' Head of Marketing, Tisha Rodriguez shares "There's more to men than just being strong, masculine and suave, Avon believes that men can also be graceful and emotional, and still, be considered manly" Men's Club by Avon had an event at Shooting Galleries in Makati where they showcased their collection along with some gentlemen in the runway. It's not the typical fashion show I had in mind but I think that the campaign called Gentleman Up speaks volumes. A brand that empowers others, Avon celebrates the many unsung facets of a modern gentleman. The campaign is a call for all men to come forward and embrace the traits that society has set aside in favor of traditional gender connotations.

During the show, Avon also had their new endorsers, Tanner Mata, and Enchong Dee joining Daniel Matsunaga to sen Avon's message of acceptance, inclusivity, and diversity. During the show, Men's Club by Avon showcased their line of intimate apparel for men. The brand's message of diversity mirrors the diverse range of men's undergarments, which range from basics and printed cotton briefs to underwear with innovative fabrics.

Of course, girls took out their cameras & phones to take advantage of the opportunity :) He he. One treat for the eye for me would be Maggie Wilson who's hosting the event.

True to Avon's message of inclusivity, the all-male fashion show features for the first time ever a lineup dominated by non-models. The three headliners are launching the campaign with theater actor Ian Ignacio, chef Gerick Manalo, photographer Ari Simangan, singer Joshua Bulot, blogger Chuck Aquino, and nurse Clint Karklins.

Men's Club by Avon is available through Avon Representative, or online via AvonShop.ph. You can follow Avon Philippines on Facebook and Instagram to learn more about the #GentleManUp campaign.

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