Kiehl's Philippines has just unveiled its latest product, the Dermatologist Solutions Ultra Light Daily UV Defense Aqua Gel SPF 50 PA++++. (Quite a mouthful huh?, He he) While it is a lot to remember, this new product of Kiehl's created a water light fluid formula with pollution & UV protection which you can use every day.
The event took place at the Ascott Hotel in Makati City. Joan Hwang, Senior Product Manager of Kiehl's Philippines share with the media and other guests how the new product fills the gap in skincare. She talked about the Activated Sun Protector which is the brand's first and only water resistant sun-screen available in the country.
We know that using sunscreen on a daily basis can help defend us from harmful UVA/UVB rays and oxidation, it also helps defend us against other environmental pollutants. Studies have shown that the skin-damaging effects of UV and pollution combined can be greater than those of either UV or pollution alone.
Suitable for humid conditions, the new formula has the capacity to help protect the skin barrier from pollution and UVA-induced oxidation helping to prevent first signs of aging. In addition to providing UV protection, the formula visibly reduces the appearance of pores and leaves skin shine-free. The new sunscreen is recommended for normal to oily skin types.
So, what is Ultra Light UV Defense?
In 2005, Kiehl's introduced the Dermatologist solutions - a collection of advanced skin care formulated by Kiehl's chemist together with dermatologists to effectively address skin concerns. The Ultra Light Daily UV Defense Sunscreens all have an SPF 50 PA++++ that protect the skin from the sun for up to 8 hours without direct sun exposure. Combined with the antioxidant power of Vitamin E, the formula keeps the skin hydrated all day. It is also unscented and non-comedogenic.
Now that summer is here, Kiehl's ensures that everyone can be covered without covering up no matter where they are or what they do. The activated Sun Protector is a face and body sunscreen that's perfect for the beach and adventure lovers because it is water-resistant and sweat-proof; plus it's coral-friendly. It contains Vitamin E and L'Oreal's patented Mexoryl SX and XL which are two organic filters that protect against UV rays with high photostability.
Oh, this also provides maximum UVA and UVB protection at SPF PA++++. All of Kiehl's sunscreen has the highest effective UVA and UVB protection so that every day can be a Sun Day!
During the event, all guests experienced the guests' skin type and discussed their most pressing skin concerns to recommend the best products to address their specific needs. Kiehl’s pollution-protection technology helps neutralize free radicals and prevents environmental pollution from being absorbed into the skin. Particulate matter’s small size allows penetration into skin’s pores, causing direct free radical damage. These pollutants can cause oxidative-stress, inflammation and even accelerated skin aging, such as dryness, skin darkening, and dullness. Kiehl’s formula forms a protective barrier on the surface of the skin, helping to prevent oxidative-stress caused by environmental aggressors.
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