Of all the Jollibee commercials, I think this one is top on my list. Jollibee launch a new one with Regine Velasquez and her six-year-old son Nate at the Blue Leaf in McKinley Taguig a few days ago. Regine, with her illustrious entertainment career for almost 30 years doing basically everything she can possibly do, the Asia's Songbird shares that being a mom to her son Nate is the best role she has ever played.
The two loves spending time and talking to each other about anything and everything shares Regine, even during the shooting of the latest heartwarming Jolly Spaghetti TV ad, they bonded over... you guessed it right, JOLLY SPAGHETTI! he he.
In the commercial, Regine revisits a familiar scene—a full concert auditorium with thousands of adoring fans—with a sweet-sarap surprise backstage for Nate. The ad goes on to show us special everyday moments between mother and son, with Regine narrating how being a mom has shed new light on day-to-day situations. Well, why don't you just check out the video below.
I liked the video because it feels so real, it was well written, shot really good and I couldn't think of anyone right now who would fit the idea. Just like real life, Regine shares that she cried when she saw the storyboard because it's a commercial that celebrates her being a career woman and a mom and that she's never done anything like this.
Asia’s Songbird also shared that this Jollibee ad is inspired by her real life and her thoughts about being a mom. “In the ad, there’s a line where I say “sa lahat ng kinantahan ko, ikaw lang ‘ang nakatulog.” That’s true talaga! He really sleeps whenever I sing to him. It’s like they captured our real lives!” she said.
Another scene in the commercial that made Regine emotional is when she sings the lines “Pangako magmula ngayon, tayong dalawa ang magkasama,” which is lifted from one of her platinum hits “Pangako.” This song holds special meaning to the songstress as it was composed by her husband Ogie Alcasid.
Asia’s Songbird also shared that this Jollibee ad is inspired by her real life and her thoughts about being a mom. “In the ad, there’s a line where I say “sa lahat ng kinantahan ko, ikaw lang ‘ang nakatulog.” That’s true talaga! He really sleeps whenever I sing to him. It’s like they captured our real lives!” she said.
Another scene in the commercial that made Regine emotional is when she sings the lines “Pangako magmula ngayon, tayong dalawa ang magkasama,” which is lifted from one of her platinum hits “Pangako.” This song holds special meaning to the songstress as it was composed by her husband Ogie Alcasid.
Bonding moments of Regine and Nate is they talk to each other before bed. “He always has a lot of kwento for me at night,” Regine said. “He would always say, “Mommy, last kwento,” but this last story would go on for 20 minutes! But honestly, that’s the highlight of my day. He really loves talking.”
Nate, who—despite his parents’ celebrity status—prefers simple bonding activities like going on picnics and playing with Regine and Ogie. To make these bonding moments even sweeter and more fun, there’s always the sweet-sarap Jolly Spaghetti to bring more flavor to the Alcasid family’s special time together.
“When it’s time for merienda, he would say “I want one Jolly Spaghetti, two Chickenjoy legs, and two fries.” When I’m not at home, he would ask to order Jollibee and pay for it with his own money! Hindi niya ako hihintayin!” Regine candidly shared.
I'm more of a spicy Chicken Joy kind of guy but having a Jolly Spaghetti once in a while is definitely a treat for me! On some days, TWO Jolly Spaghetti!
“The Jolly Spaghetti is so yummy!” the six-year-old exclaimed. “It’s sweet and cheesy and I can eat a lot of it!”
It’s no wonder why Nate—and other Pinoy kids—love Jolly Spaghetti. The al dente noodles are topped with Jollibee’s unique sweet-sarap sauce, meaty hotdog slices, and a generous sprinkling of grated cheese.
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| (From L-R) Jollibee Brand Engagement Manager Cat Triviño, Brand Manager Kat Silvoza, Asia’s Songbird Regine Velasquez-Alcasid and her son Nate Alcasid, Marketing Director for Flagship products Cathleen Capati, Brand Engagement Officer Celina Tan. |
“The Jolly Spaghetti’s unique sweet-sarap, flavors have always had a distinctive place in the hearts of Filipino kids and kids-at-heart, because moments spent with loved ones over a plate of Jolly Spaghetti are made sweeter, more fun, and more special,” said Cathleen Capati, Jollibee Marketing Director. “Regine and Nate’s story is not only heartwarming but also relatable to millions of Filipinos.”
The Jolly Spaghetti Solo retails for only P50.00* and the Jolly Spaghetti Family Pan (good for four to five persons) for P199.00*. Both are available in all Jollibee stores nationwide for dine-in, take-out, delivery, and drive-thru. For more information on your Jollibee favorites and promos, like the Jollibee Philippines Facebook page and follow @Jollibee on Twitter and Instagram.
* Prices may vary across different locations.
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