In November 16-17, GLobal market players in the tourism sector will meet at Clark. Considered as Asia's newest darling of tourism conduction a B2B (Business to business) meetings and listen to
seminars on how best to use the digital platform to further tourism products
and packages for the benefit of stakeholders and clients.
The TBEX Pilipinas 2017, organized by Afro Asian
World Events for the Network of Independent Travel and Allied Services
Philippines Inc. (NITAS) as beneficiary headed by Robert Lim Joseph, is a
two-day event that is exclusively for buyers and sellers in the tourism sector.
Thus far, it has an expected attendance of 200 buyers from the Philippines; 20
other travel agencies; 15 corporations and 50 foreign buyers. (TBEX stands for Travel
Business Exchange), which began in 2013.
This much-awaited annual event seeks to promote
further tourism activity not just for the Philippines but foreign destinations
as well and enlighten the players on how to optimize their use of the digital
space to promote their businesses as operators of airlines, hotel and
restaurants, resorts and hospitality services/products and more.
“We have to realize that people no longer have to
physically buy their tickets or make reservations to their destinations through
the travel agencies. They can do it now with their smartphones and computers.
This is why the global industry players must optimize their use of the digital
technology as their markets are getting more technologically mature,” explained
Joseph.
The official venue for the event is Midori Hotel
and Casino Clark but has also engaged for the billeting of delegates the Park
Inn Clark by Radisson; Quest Hotel and Conference Center Clark; Royce Hotel and
Casino Clark and Widus Hotel and Casino Clark.
The event is co-organized by the Clark Development
Corporation led by its hardworking President and COO, Noel Manankil and he said
“ Clark has grown into a leading destination and as such we will promote
sustainability and productivity in tourism through TBEX. It is also supported
by the Department of Tourism, Tourism Promotions Board Philippines,Tourism
Infrastructure Enterprise and Zone Authority, PAL, Informatics, Resorts World
Manila and other industry supporters.
On the first day, the sessions will dwell on the
road map to digital travel, checkpoints in technology change; combatting price
competition from a watchful owl’s eye and where shall I go, online or offline?
and winning the booking through digital marketing.
The second day will have only one morning session
with theme “makes me feel to work again and again” and will be followed by a
timed (12 minutes each) B2B and a networking snack in the afternoon. The event
will be capped by a gala party with theme “green angel” at the roof top garden
of Midori.
In an endorsement of TBEX Pilipinas 2017 Tourism
Secretary Wanda Tulfo- Teo said this activity pursues to be the leading and
most productive B2B event organized by the private sector to generate more
selling and buying movements within the industry to capture outstanding sales
and profit either based on domestic, inbound or international travel.
She endorsed this “worthy tourism promotional and
marketing exercise and enjoins all stakeholders and players of the industry to
participate.”
Angel Ramos-Bognot, Project Director of TBEX 2017
said this yearly event will further reinforce its commitment to the further
development of responsible tourism focusing on regional tourism cooperation and
business partnerships for the benefit of all industry players and communities.
She added that the flavor of compassion and respect to the environment as
a tangible elemental factor in tourism will benefit from this project through
Bantay Kalikasan.
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