Here we go! Another hot one becomes the face of the international clothing brand. Penshoppe's Denimlab link and Power Stretch Jeans gets the Social Media Superstar Gigi Hadid! Woot! Penshoppe has been leveling up their list of top endorsers and it penetrate the international fashion scene with amazing prices and collections.
Gigi Hadid now joins the already star studded line-up of brand ambassadors including Kendal Jenner, Lucky Blue Smith, Sean O'Pry, Sandara Park and Mario Maurer. It was announced a few days ago during the exclusive event at the Shooting Gallery Studios in Makati.
For all my friends in the Philippines!!— Gigi Hadid (@GiGiHadid) May 17, 2016
So happy to be the new face of @PENSHOPPE xx 🇵🇭🇵🇭🇵🇭 https://t.co/Y5peOeZNcB
Just a few hours after Penshippe'smofficial launch, Gigi Hadid confirmed the news on Twitter herself. Gigi Hadid confirmed the news on Twitter herself a few hours after Penshoppe’s official launch, garnering over 9,900 re-tweets and 24,000 likes.
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Penshoppe Brand Director Jeff Bascon, Golden ABC, Inc. CEO Bernie Liu, and
Golden ABC, Inc. EVP for Retail Brands Alice Liu
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“Who wouldn’t want Gigi to be part of their team?” said Jeff Bascon, Penshoppe Brand Director. “She’s authentic. She’s a girl who knows how to have fun and has a great sense of style, and of course, the clothes look great on her. Gigi, together with Kendall, Sean, and Lucky are the strongest names now in fashion. Plus, we also have our Asian superstars, Sandara and Mario. At Penshoppe, we get those who are at the top of their game.”
“Hey guys! It’s Gigi Hadid and I’m so excited to announce that I am the new face of Penshoppe. I had so much fun shooting this campaign and I hope you guys love it as much as I do. Hope to see you soon.”
During the event, they also had a fashion show of the brand's Power Stretch Jeans line. It is Penshoppe's line of specialty pants which uses soft stretchable material providing absolute comfort plus a snag and flattering fit.
Guests were also able to have their Penshoppe denim items customized with fun and cool patches at a denim station while being assisted by dashing male models. A flipbook booth also took videos of the guests and printed them in flipbooks that perfectly show off the capabilities in movement and action that guests can experience with their Penshoppe denims. And to cap off the event, Penshoppe also raffled off caps and Instax photos that Gigi signed herself to lucky event guests
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| Penshoppe Brand Director Jeff Bascon, Golden ABC, Inc. CEO Bernie Liu, and Golden ABC, Inc. EVP for Retail Brands Alice Liu |
Bascon also teased about bringing fashion’s Golden Boy, Lucky Blue Smith to the country this year, adding that the introduction of both Gigi and Lucky Blue is only the beginning for bigger things to come for the brand. “If you think that we are almost done, think again. This is just the beginning. Penshoppe’s going really big this year.”
Check out the behind-the-scenes shoot here
Check out more photos of event below.
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