Remy Martin Launches One Life / Live Them Campaign in Manila

Remy Martin has just launched its new global campaign in Manila, One Life / Live Them. The campaign tagline may not make sense to some but this campaign is recognizing and celebrating the multi-talents of individuals today. In this generation, people are no longer defined by one talent or skill but by the many passions that an individual has.

I think that the campaign is brilliant and is what's happening now. We explore and celebrate out talents for us to live richer larger lives. Expanding the horizon and seizing all wonderful opportunities that life can offer. Totally different from the one-dimensional paths the previous generations are used to.

Remy Martin being around for almost 300 years has always been known for the high quality of its cognacs. The brand resonates with our times, and to a generation from whom life is more about creating a lifestyle than a life path. And the more multifaceted the lifestyle the better. Work/Play/Passion/Vision. Placing its deep identity into works and sharing it widely. Remy Martin's campaign is based on the idea of "Revealing your inner talents". 

To embody this brand philosophy and lifestyle, Remy Martin is partnering with the multifaceted American actor Jeremy Renner. Some may know him as Sgt. James in Hurt Locker, a thief in The Town, Mayor in American Hustle. But most people know him as the guy in The Bourne Legacy, Mission Impossible and that he is an Avenger! (Hawkeye). Unknown to many, Renner is also a movie producer, a renovator and a musician. 

"Jeremy Renner is the ideal representative for the brand's One Life/Live Them campaign" said Eric Vallat, CEO of Remy Martin. "This is a new chapter in the history of Remy Marting, and we're delighted to be working with a personality who perfectly embodies the lifestyle that we are celebrating."

Here in Manila, the launch feted some of the most recognizable and respected personalities who embody the multi-faceted lifestyle and brand philosophy that include top/restaurateur/architect - Carlo Calma, dashing marketing specialist/entrepreneur - Jonathan Crespi. respected motoring journalist/TV Host -James Deakin, Prominent lifestyle blogger/journalist/TV host - Spanky Enriquez, leading lifestyle journalist / equal rights advocate / world traveller - Melo Esguerra, promonent lawyer / TV host/ motoring columnist - Atty. Karen Jimeno and fashion maven / lifestyle journalist/interior designer/tri-athlete Tessa Prieto Valdez who also hosted the evening's proceedings.

Here are some photos during the event.