Summer season is not yet over, not quite. The fun, chic and colorful Brazilian made sandals and flip flops, Ipanema has just presented its newest collection at the Trinoma Activity Center a few days ago.
Just to share, not to be girly but I honestly like the Ipanema pair that I have. :) I have it for almost 2 years now. I use it everyday and it doesn't crumble or brittle up. There right there, my Ipanema! Photo grabbed from Lifestyle Inquirer. This was during their "IpanemaSelfeet" campaign 2 years ago.
Going back to the launch, it was a romance-themed event hence the title of the event Ipanema The Perfect Pair". There was a small fashion show with 3 chosen finalists, these are the ones who posted best 'selfeets ' in the online FB promo. The event area was filled with booths, activities and entertainment for those who attended.
After the fashion show, the 3 candidates was interviewed and then was serenaded by Gerard Anderson. The winner that Gerard will be choosing will have a date with him and an all-expense paid trip to Shangri-La Mactan, Cebu.
"Ipenema knows the every wearer is unique, that is why for their newest collection they've introduced three cool and individual styles" shares ELRO Retail Corp. Head of marketing Cecille Loretizo.
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