Hosted by Diageo Philippines at Valkyrie at The Palace, The Journey with Johnnie Walker was a multi-sensorial party that showcased select variants of the Johnnie Walker brand. Hip DJs from the metro like Mars Miranda, DJ Callum David, DJ Ardiente and DJ Kat unleashed sick beats in different areas in Valkyrie. Johnnie Walker Red Label, Black Label and Gold Label Reserve each had rooms which treated guests to different surprises.
The Johnnie Walker Red Label Room was hosted by AK Roxas who is the Diageo Reserve World Class 2013 Philippine Bartender of the Year. He demonstrated the different ways to enjoy the Johnnie Walker Red Label.
The Black Label Room featured Anton Del Rosario who personifies the iconic brand's Striding Man for the night. Another Bartender of the year 2014 delivered the complete Johnnie Walker Black Label experience with smoke and wood, elements unique to the Iconic Blend.
Lastly, for the Johnnie Walker Gold Label Reserve area had a whiskey mentoring session hosted by Erwan Heussaff and the 2015 Diageo Reserve Wolrd Class Philippine Bartender of the Year Kenneth Bandivas.
"The idea behind this event is to really unify the labels, particularly Red, Black, and Gold Reserve uner the Johnnie Walker banner" shares Cesar Gangoso, Customer Marketing Director of Diageo Philippines. "We want to create experiences unique to each brand, but we also want these experiences to be representative of the iconic heritage from where they come."
So here's to you Diageo Philippines for the amazing journey. Definitely one for the books! Cheers! :)
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