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| Eric Leung - Florsheim Manila |
Florsheim Regional Exec visits Manila sharing his story and tips on how to pick a good pair for you. After months of being in and out of the country, Mr. Eric Leung returns to Manila to show support and appreciation to the Philippines.
“The Philippines is the third biggest market in Asia-Pacific region. We see the relevance of our Brand here and commit to continuously address the fashion requirements of every Filipino, male and female.” Leung said. |
| Eric Leung - Florshiem Manila |
Florsheim Philippines is indeed growing with an additional store marked the 10th. One of the main reasons for Leung’s visit this month was to check out the newest Florsheim Store located at (also the newest mall) Ayala Fairview Terraces in Quezon City. In an intimate gathering, Leung takes the time to talk about (1) 22 years partnership with Retail Specialist Inc (RSI), (2) current and exciting future fashion trends, and (3) the Florsheim edge. |
| Florsheim Store in Ayala Fairview Terraces, Quezon City. |
“We have been partners with RSI for over 22 years now. Through them, Florsheim is made available to the Philippine market- competitively priced, timely display of the latest collection, and strategically located in prominent malls in Manila, Cebu and Davao.”
Leung further narrates his impression of the discerning taste of Filipinos when it comes to footwear products. For classic brands like Florsheim, loyal customers are maintained by making sure the classic styles remain relevant and updated. New customers are gained with the development of new styles which come in different colors. Florsheim enjoys consumer preference mainly because it supplies the need of consumers for the basic and the new – produced with premium quality raw materials and meticulous product development.
Florsheim, established back in 1892, is a leading international footwear brand present in the US, Europe, Central and South America and in Asia, with stores in glitzy and glamorous locations such as New York, Milan, Sydney, Dubai, and Hong Kong. It is also present in China, Cambodia, Vietnam, Sri Lanka, Bangladesh, and the Philippines and will soon open its first store in Nepal. Popular Florsheim products include Royal Imperial, Imperial, Florsheim Regular, Comfortech and Sports & Casual.
“We have a rich heritage incomparable to others. Our focus remains on designing sophisticated, elegant and contemporary shoes that cater to all walks of life. We make our shoes using leading-edge technology and superior workmanship that results in exceptional quality, comfort and styling that people around the world have grown to love for the past more than 120 years.”
As for trends, Leung sees men going for a more directional, rounder toe shape with neutral tones like cognac and taupe. Women, on the other hand, will continue to see the man shoe and ankle bootie to become popular, with the gradual introduction of flats coming back in to fashion. Colors to look out for in the Spring are classic blue, moss green, orange, lemon and pink, and beige, maroon and grey when going for more trans-seasonal colors. Consumers will also continue to look for comfort, flexibility and durability when buying quality, classic and fashionable shoes, he said, adding that the Asian market will direct its sights on the fashion side, especially for young executives.
Florsheim’s current campaign in the Philippines is focused on going “return to classics,” where it will highlight the staple styles for men, such as wingtips, loafers, lace-up and so on. This timely collection reveal is perfect for students going back to school and the mark of mid-year for the professionals.
To check out the newest collection inspired by classic styles, visit the nearest Florsheim stores at Trinoma, Shangri-La Plaza, Glorietta 4, SM Mall of Asia, Festival Mall Alabang, Alabang Town Center, Ayala Fairview Terraces, Ayala Center Cebu, Abreeza Mall Davao and SM City Davao. For more information, follow them through Facebook @Florsheim Philippines, Twitter and Instagram @FlorsheimPH, or log on www.retailspecialistinc.com/brands/Florsheim.
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About Retail Specialist, Inc. (RSI)
Established in 1991, RSI is a distributor of global clothing and footwear brands in the Philippines. With over 20 years of extensive experience and expertise in the market to address the constantly changing needs of the Filipino consumer.
RSI operates 26 specialty retail stores in 13 Major Malls Nationwide. Each boutique offers the Filipino consumer a global shopping experience that truly embodies the essence of partner brands, including Naturalizer, Florsheim, Mayoral, and Justice.
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