Bamboo named as the Axe Black Philippines endorser.

Axe has been known to release amazing tv commercials on their fragrances. So when I got the invite, I was excited to know about their newest scent. The new AXE Black was launched last night at the Shooting Gallery Studios in Makati which was turned into a live gallery with stage for music performances and some areas with bar concepts.

The AXE Black has a new approach on the new fragrance, it is sleek, sophisticated and has a more refined and lighter fragrance especially crafted for guys who understands the #LessEffortMoreStyle saying. The place was packed and was smelling really good! The scent is balanced and clean from top to bottom, the twist is the energetic and aquatic fresh hints with a woody body for a more masculine effect.

AXE Philippines has also launched their newest endorser, Bamboo who also gave a performance of his hit songs. “The AXE Black persona really suits me. I’d like to think I’m a guy with mature and refined tastes. I also believe that guys don’t have to shout to get attention. It’s really all about Less Effort, More Style,” explained Bamboo.

Bamboo - Axe Black Ambassador

During the launch, they also introduced the Axe Black Pop Up Bars. These AXE Black Pop Up Bars will be operational for one day only on surprise dates between June to August, and will be hosted by three men who represent the AXE Black mantra of “Less Effort, More Style”: Victor Basa, Fabio Ide, and Frank Magalona.

The AXE Black Pop Up Bar series will be hosted by a different ambassador each month. Victor, Fabio, and Frank have the freedom to bring their own concepts to life, while staying true to the understated world of AXE Black, where less effort means more style.

KC Concepcion & Solenn Heussaff

AXE Black ambassador Bamboo, and resident hottie Solenn Heussaff, along with the AXE brand team, will determine the winner of the AXE Black Pop Up Bar series through the concept, crowd impression, and votes.

KC Concepcion, Fabio Ide, Victor Basa, Bamboo, Frank Magalona & Solenn Heussaff - Axe Black

This star studded night was filled with celebrities and personalities that came in full force to support the AXE Black ambassadors. Notable attendees include AXE endorsers: Bamboo and SolennHeussaff, AXE Gold Men: LA Aguinaldo, Jaime Ramirez and Ari Salud, along with the likes of Raymond Guttierez, The Magalona Family, Nicole Quizon, and the like. 

It truly was a momentous occasion for the brand as they introduced the new AXE Black fragrance with #LessEffortMoreStyle, made for the understated man. 

In order to get more information, log on to AXEphilippines.com and follow us @axephilippines on Facebook, Twitter, and Instagram!

More photos of the event below.