Longines Flagship Store in the Philippines Now Open.

Eddie Peng, lauded as Asia's new generation action hero is Longines' newest Ambassador of Elegance alongside top actors like Simon Baker and Kate Winset who is part of the Longines Family. He led the ribbon cutting during the grand opening of its first monobrand boutique that opened in SM Megamall Fashion Hall last March 3, 2014. 

Hosted by the Lucerne group, the Taiwan-based movie star, singer and performer were joined by Switzerland-based Mr. Charles Villoz, Vice-President of Longines and Head of International Sales, Swiss Ambassador Ivo Sieber, Mayor Benjamin Abalos, Jr., Mr. Ivan Yao, President of Lucerne Group and Mr. Emerson Yao , Managing Director of Lucerne Group.

After the ribbon cutting, Eddie Peng also had an autograph-signing ceremony at the boutique's floor-to-ceiling poster featuring him with an elegant Longines watch from the Conquest Classic Collection, a line dedicated to Longines watchmaking tradition and passion for equestrian sports.

The new Longines boutique will be a modern interpretation of the brand's traditional values and about two centuries of craftsmanship. With each new boutique opening, Longines takes the opportunity to show different facets of its passion for elegance and constant innovation.

Now here are shots of Longines watches.