The #LiveInLevisPH event celebrates the fact that every jean has a story to tell.

Last August, Manila's who's who were treated to the first Live in Levi's event in the country, where they celebrated the unique identity each pair of Levi's jeans plays into the lives of the individuals who wear them. Levi's ambassadors John James Uy, Brent Javier and Robbie Becroft shared their significant Levi's pieces, especially customized to fit their distinct personalities. In the event, guests were treated to a unique customization lab, where a team of designers, sewers, embellishment artists, and cutters were present to customize each piece according to their specific liking.

Now, all Levi's customers will get to experience Live in Levi's and have their own #LiveInLevisph story. On November 28 and 30 at the SM MOA Atrium and at December 12 to 14 at the Mega Fashion Hall at SM Megamall, Live in Levi's will celebrate unique expression of each Levi's piece in a wider scale—for a minimum purchase of P3,000 or more of any Levi's products, all Levi's customers can avail of free customization services at the Live in Levi's customization shop, so they can wear their Levi's according to their own individual style. With the P3,000 purchase within the promo period, customers have two options: they can bring their new Levi's purchases, or their old Levi’s jeans and Levi’s ICONS pieces and have it embellished, altered, cut and distressed on the spot. 

To add to the festivities, the country's most influential musicians and bands come together to celebrate Live in Levi's, as is the international way of celebrating the campaign. The line-up is as follows:

November 28 

Barbie Almalbis 

Maude 

Yolanda Moon 

Medwin Merfil

November 30

Up Dharma Down 

Basti Artadi 

Pulso 

Sponge Cola 

For more information about Live in Levi's, visit Facebook.com/Levis.Philippines.