Alaxan FR inspires “pusong palaban” attitude among Gilas Pilipinas fans

Alaxan FR is giving more Filipinos a chance to see the heroism and “pusong palaban” attitude of Gilas Pilipinas at the FIBA World Cup in Spain by showing the games in different areas nationwide. The games are viewed live for free at selected Courts of Inspiration—basketball courts that were constructed by Alaxan FR with the help of local communities.

“We want to show the Gilas Pilipinas games in our Courts of Inspiration to draw support for our newest basketball heroes and inspire our fellow Filipinos to have a pusong palaban, katawang Alaxan attitude,” said Missy Cheah, Alaxan FR assistant product manager.


The Philippines vs. Puerto Rico game on September 3 will be seen at Courts of Inspiration in Barangay Cataggaman Nuevo, Tuguegarao City and Barangay Matina Crossing, Davao City. The Philippines vs. Senegal game on September 4 will be seen at Courts of Inspiration in Barangay Taclobo, Purok Santan, Dumaguete City and Barangay Cabu, Cabanatuan City.

The national squad’s first game against Croatia was also seen at Courts of Inspiration in Barangay Minante 1, Cauayan City, Isabela; Barangay Singcang Airport, Bacolod City; Barangay 32, San Roque, Legaspi City; and Barangay Ampayon, Purok 2A, Butuan City.


At Skinny Mike’s Sports Bar, Alaxan FR also treated members of the media to an exclusive viewing party to watch the Gilas Pilipinas game against Croatia. Alaxan samples and Gilas Pilipinas autographed premium items like basketballs and t-shirts were given away as prizes in raffle draws and blogger contests.

Cheah said that Alaxan FR has thrown its support for Gilas Pilipinas after its impressive run in the 2013 FIBA Asia Championships where the national men’s basketball team showed their determination and resiliency in the face of great adversity, especially in the game against South Korea.

Comedy mentalist and blogger Marcelle Fabie receives a Gilas Pilipinas signed
basketball for his live tweet during the media viewing party.

“Our Gilas Pilipinas players relied on their fighting hearts and pushed their physical strengths to the limit to beat the odds and book a trip to the FIBA World Cup games. This is what our pusong palaban, katawang Alaxan campaign is all about, reminding ordinary people that to overcome challenges, they must have a warriors’ heart and an able body that can effectively conquer pain,” Cheah said.

Since 2012, Alaxan FR has already constructed 26 Courts of Inspiration across the country to empower the youth to learn basketball and work hard to achieve their dreams; and help the beneficiary communities to develop a bayanihan spirit.

In building the Courts of Inspiration, Alaxan FR provides the necessary construction materials and secures a partnership with local government officials to mobilize the townspeople in constructing the play centers which have become not just athletic centers but landmarks and venues for community activities.