Disney XD is a brand new kids channel that will be launching in the Philippines on May 31, 2014. Expected to change the viewing experience of kids and kids at heart with a more action packed shows and movies and for the first time in High Definition (HD).
Disney XD is different because of its programming mix, It has series of action / adventure movies, animation and anime and also comedy. Targetting viewers aged 6-14 years old even up to 25 years old a representative from Disney shares.
Ms. Natahsa Malhotra who is the General Manager for Branded Media Content of Walt Disney Southeast Asia shares that the Disney XD will be a boy-focused, girl-inclusive channel for the Philippine market. Disney has already launched in other Southeast Asian countries like Singapore, Indonesia, Thailand, Malaysia and now here in the Philippines. Worldwide, there are 29 Disney XD channels and available in 25 languages reaching over 240 million households in 142 countries.
The new channel will showcase live-action and animated programming for hyper-targetting kids and their quest for discovery, accomplishment, sports, adventure and humor. Ms. Malhotra also shared that Disney XD will be the TV home of Marvel series featuring superheroes, such as Hulk and the Agents of S.M.A.S.H, Avengers Assemble and Ultimate Spider-Man. The channel will also feature original Disney XD series including the martial arts comedy Kickin' It and animated series Kick Buttowski - Suburban Daredevil, and live action series like Crash & Bernstein, and the highly anticipated Star Wars animation series, Star Wars Rebel.
Disney XD will only be available in the pay TV operator Cignal TV (Channel 107) and will be carried on Cignal TV's basic postpaid plan 430 and on the basic pack of provincial affiliates through Accion.
Mr. Guido Zaballero - VP and head of Marketing |
Mr. Guido Zaballero who is the VP and head of Marketing of Cignal shared his excitement for this partnership. He shared that with the partnership, it only proves their commitment to provide the best viewing experience and high-quality content. Mr. Zaballero also shared that 20 lucky Cignal subscribers will have the chance to win a trip to Hong Kong Disneyland with roundtrip tickets and accommodation. Now how about that!
During the launch, our favorite friendly neighbor superhero dropped by and had a couple of photos with the media and attendees.
More photos of the event here.
For more information on Disney XD. Visit www.DisneyXD-Asia.com.
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