London, 4th April 2014 – Introducing “Forever Blue”, the new campaign from adidas and Chelsea Football Club designed to launch the new home kit for the 2014/15 season. Chelsea Football Club and adidas are delighted to unveil the new home kit for the 2014/15 season.
The launch is accompanied by an exciting new campaign, ‘Forever Blue’, featuring a stunning video in which five Chelsea players are captured in their favourite Chelsea moment and immortalised in unique sculptures.
Narrated by manager, Jose Mourinho, the video references iconic goals, saves and celebrations that will live long in the memory. It features Petr Cech’s penalty save from Bayern Munich’s Bastian Schweinsteiger which set up our first Champions League success in 2012, Fernando Torres’s opening goal against Benfica in last season’s Europa League final, Gary Cahill’s volleyed strike against Spurs, Oscar’s wonder goal against Juventus and most recently Eden Hazard’s hat-trick against Newcastle in the Premier League.
The campaign, which follows on from last year's memorable "It's Blue. What else matters?" imagery, sees the players eventually breaking free from their sculptures to reveal the new kit for the 2014/15 season, ready to create many more moments that will be Forever Blue.
The new shirt is designed using engineered fabric showing contrasting blue tones on the front panel, including a two-tone striped design, and also includes the latest premium adidas technologies such as the industry-leading breathable material – ClimaCool. The design takes inspiration from club kits in the late 1980s and early 1990s.
Chelsea FC Chief Executive Ron Gourlay said: ‘We are very proud to have once again worked with adidas to deliver a standout campaign to launch our new home kit for the 2014/15 season. The creative theme of “Forever Blue” and capturing those memorable moments that will live in the minds of our players and fans is a great way to bring the new kit to life.’
Petr Cech added: ‘The players all love to get involved in these campaigns and the idea of being “Forever Blue” is something that everyone at the club can relate to, as we all have our own unique memories from our careers. I know that my moment in the Champions League final will stay with me forever and I am excited to see that my sculpture will help me share that moment with the fans.’
Adidas Brand Director, Nick Craggs comments on the new launch:
“Chelsea Football Club is steeped in history. History is made with every goal, assist, tackle and clean sheet. The players at the club are adding new chapters to the history of the Premier League every week. Working with the players and identifying their moments over recent years in adidas shirts, we have managed to create a compelling campaign that will remain with the club forever.
“It is not just about wearing the shirt; it’s what you do in the shirt. For the fans. For the team. For the colour and for the future.”
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The new kit will be available in the Philippines at leading adidas and Bootcamp stores on April 30.
About Chelsea Football Club
Chelsea Football Club is one of the world’s top football clubs. UEFA Champions League winners in 2012, Chelsea FC followed that success by lifting the UEFA Europa League trophy in 2013. Founded in 1905, Chelsea is London’s most central football club, based at the iconic 42,000-capacity Stamford Bridge stadium.
Nicknamed ‘The Blues’, Chelsea are three-time English Premier League champions and have also lifted the FA Cup seven times, the Football League Cup four times, the UEFA Cup Winners’ Cup twice, the UEFA Super Cup once and the Football League Championship once, in 1955. The Europa League triumph saw Chelsea become the first English club to win all three major UEFA competitions, and the first club ever to hold both the Champions League and Europa League at the same time.
Additionally, the Chelsea Foundation boasts one of the most extensive community initiatives in sport, working in 29 countries around the world, helping improve the lives of more than 700,000 children and young people each year.
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