Jaime Zobel de Ayala led the official launch of Christmas in Ayala Malls

The Joy of Sharing - Ayala Christmas 2013

A few days ago, Ayala launched their Christmas in Ayala Malls with this year's theme "THE JOY OF SHARING"

As what we would expect every Christmas in Ayala Malls, its always bigger and brighter and there's always something new. Not the types that you would see in other mall. Certainly decked with lots of love and happiness. Ayala Malls continues to bring magic and wonder to their customers with the dazzling lights and Christmas songs playing in all Ayala Malls with lots of highlights.

This time, Christmas in Ayala malls will be designed by acclaimed floral designer Zenas Pineda and production designer Gino Gonzales. So we can expect how the malls will come to life through the gleam of lights, the thrive of leaves and berries, the multi-hued wonders of beads and lanterns, the rustic arrangement of organic twigs, and the display of tambourines and fans. It's will be like a dream scenery in the Ayala Malls. It would look something like this.

The tunnel leading to Greenbelt will turn into a panoramic visual wonderland of Christmas joy expressed in the art of photographer, artist and chairman emeritus of Ayala Corporation Jaime Zobel de Ayala. Walk through “The Tunnel of Joy” and see the magic of Christmas, seen through the fine lens of an artist.

Mr. Jaime Zobel de Ayala shares that "The Art of Joy is simply making moments of happiness making others feel good, and that's what Ayala Malls have been doing these past years. Sharing the Joy."

The Ayala Christmas launch was graced by the big bosses of Ayala as was also attended by celebrities with performances by Joana Ampil and Concert king Martin Nievera.

Reason for the performers is because the nights in Ayala Malls will sparkle with Ayala's Stars of Joy concert series showcasing a breathtaking display of music and dance that is directed by Audie Gemora and with the musical direction of Mel Villana. The concert series encourage mall goers to come together as a community and show support for the Typhoon Yolanda victims through donations. Donation boxes will also be located in all Ayala Malls concierge.

Unveiling this November 19, 6:30 PM, at the Glorietta Activity Center, catch Piolo Pascual, Martin Nievera, Kuh Ledesma, Joanna Ampil, and the Steps Dancers. (For some looking for some Piolo Shots, check them out right here)

Representing the wonderful world of the movies are leading men Piolo Pascual, Tom Rodriguez, and Sam Milby with the dynamic Sam Concepcion. Catch the Stars of Joy concert series at the following venues:

Abreeza Mall Activity Center on November 15

Marquee Mall Park on November 23

Trinoma Activity Center on November 24

Ayala Center Cebu Activity Center on November 30

Alabang Town Center’s Corte on December 7

Market Market! Activity Center on December 8, and

Centrio Mall in Cagayan De Oro on December 15.

One amusing surprise during the Ayala Christmas launch is the sudden appearance of the characters of their Christmas production “Pepe’s Secret Christmas”.

It is a contemporary display of Ballet Theater that reveals the timeless lessons of traditional Filipino values, and our love for beauty and harmony. It's an enchanting Christmas celebration of the Filipino seen through the eyes of a young man and a rowdy assortment of talking and dancing animals. “Pepe’s Secret Christmas” will hit the stages on the following venues:

Harbor Point, Subic this November 23

Centrio Mall, Cagayan de Oro this November 30

Abreeza Mall, Davao on December 7

Marquee Mall, Pampanga, on December 14.

The creative team behind “Pepe’s Secret Christmas” are Associate Choreographers: Jun Saagundo and Jeffrey Espejo; Writer Floy Quintos; Production and Costume Designer: Gino Gonzales; and Lighting and Technical Director: Katsch Catoy.

“A Thousand Encounters” is a photo competition and photomap exhibit inspired from a concept of Jaime Zobel de Ayala. documenting and experiencing the magical moments of Christmas shopping at the Glorietta.

The competition aims to capture the creative spectacles of Christmas. There will be a photo booth at the entrance of the revitalized Glorietta will capture the myriad expressions. This is open to all Glorietta Christmas shoppers from November 14-17, the contest will be awarding the Solo Creative Photo, Couple Creative Photo (for 2 participants), and the Group Creative Photo (for 3-6 participants) at their best. Check out our entry below.

The winner of the Solo Creative Photo wins Ayala Malls worth P25,000.

Couple Creative Photo winners will win an overnight stay at the Raffles Suites with free breakfast for two. and the Group Creative Photo winners will be treated to a buffet for 10 at the Holiday Inn restaurant.

and this year, Ayala's Christmas celebration becomes more meaningful as the Ayala group of companies also launches the “Tugon sa Bohol” campaign, an initiative for the restoration of the damaged churches in Bohol due to the recent earthquake. The activities include “Songs of Hope”, a benefit concert by the award-winning Loboc Children’s Choir held last November 8 at the Ayala Triangle Gardens, and “KISAME”, an exhibition of photographs of ceiling paintings of Bohol’s colonial churches on November 11-14 at the Fashion Walk in Greenbelt 5.

Certainly Ayala has a lot lined up for us this Christmas. Joy filled season through music, arts, dance and display of lights and twinkle of the brightest stars, only at the Ayala Malls.

Ayala Malls —where the magic of Christmas and the spirit of giving and sharing come alive for many more years to come.

Check out more photos below.