The iconic American jeans brand Lee will be celebrating its 125th. And they have raised a call to arms to the fashionistas of Manila with a Denim DIY Craftsmanship Workshop at the URBN Bar.
They invited 8 future industry leaders and style celebrities at the event. Sculptor-fashion designer Leeroy New, visual and tattoo artist Sarah Gaugler, designer and muralist Deejae Paeste, Pro-formula racers Michelle Bumgarner and Mark Bumgarner, designer Jerome Lorico, and fashion blogger and accessory designer Paul Jatayna.
The workshop was packed with the anxious Lee Style Army and cadets. (that was us). I couldn't even find a space on where I should start. Here they get to customize the pieces that they design that represents their personality.
Each pieve will then be featured at the Lee Denim Exhibit during Philippine Fashion Week on Oct 25, 2013, 6 pm at the Atrium, SM Mall of Asia.
Here are the areas of the workshop. Station 1: Dry Process
Next up is Station 2. The Wet Process.
Station 3: What Makes A Lee Original?
and the last part is Station 4: Embellishments
Even though I wasn't able to have my Lee jeans customized the way I like it, I learned a lot about the process of making a pair of jeans stand out. I saw in the stations the process of fading, staining, whiskering, patching, grinding, and embellishing a piece of Lee original zip-fly jeans. There is so much to do and so many opportunities to create a jeans that I can call my own. Lee sure did inspired me to make my own.
Here are more photos of the Lee Denim DIY Workshop.
True to its Stay Curious campaign, the legendary brand continues to ignite the passions of individuals, inspiring them to look beyond the ordinary, take a step into the unexplored and live out their dreams through fashion.
More power Lee!
Here are the areas of the workshop. Station 1: Dry Process
Next up is Station 2. The Wet Process.
Station 3: What Makes A Lee Original?
and the last part is Station 4: Embellishments
Even though I wasn't able to have my Lee jeans customized the way I like it, I learned a lot about the process of making a pair of jeans stand out. I saw in the stations the process of fading, staining, whiskering, patching, grinding, and embellishing a piece of Lee original zip-fly jeans. There is so much to do and so many opportunities to create a jeans that I can call my own. Lee sure did inspired me to make my own.
Here are more photos of the Lee Denim DIY Workshop.
True to its Stay Curious campaign, the legendary brand continues to ignite the passions of individuals, inspiring them to look beyond the ordinary, take a step into the unexplored and live out their dreams through fashion.
More power Lee!