[Men's Fashion] General Store and Mini Cooper Fullfills a Gentleman's need.

I've always been a frustrated stylish kind of guy. Reason for that is because I'm a shirt and jeans kind of guy. I do some layering once in a while and wear something formal when needed or when I feel like it. Sometimes when I shop, I find it hard to go around the department store to find some good pieces pieces that I need. Then comes the General store.

The General store is kind of like the one stop shop for the modern man. Everything that a stylish guy needs are all here. Jeans, jackets, shirts, shoes, shades, bags, accessories and many others you can find it here. If you happen to be in Bonifacio High Street, I highly suggest that you visit them at the 2nd floor of C1, near where Jamba Juice is.

The concept of the store and the products there are pretty simple. Those who are stylish men who likes classics over the trendy stuff will surely enjoy browsing through the beautiful items in the store.

I love just love Lyle and Scott shirts and the Herschel bag and wallets! Arrgghhh!! Oh not to mention the Boxfresh kicks!

The store has been at that place for a few months now, and what made that night different was their new addition to the General Family. Mini Cooper! I found out that night that the brand had some apparel and footwear.

With the campaign Not Normal. Mini Cooper sure does stand out from the crowd. The simple yet stylish collection that can fit any day of man's awesome lifestyle.

Mr. Ralf Schepull and Host Ms. Janeena Chan

The campaign was futher shared by Mr. Ralf Schepull, Head of Mini Brand Communication. “Brand strength has always been one of the main success factors of Mini. The continuous development of our unique brand forms the basis for further growth in the relevant customer segments and is at the heart of our communication activities”

That night also had some beautiful art installations.

Now, General is more unique than ever as it establish itself as the destination for a modern day man's fashion destination to not be normal. You see that duck at the back? The duck art installation is part of the campaign which was unveiled that night. Although it has already been making rounds at the BGC on some nights already. Check out the video below.

The night also proved to be very promising as they offered us 50% off on everything that is there! So I ended up buying a couple of stuff.

Here are the shoes that I bought. :)

So, for guys who are looking for quality and stylish pieces for their wardrobe. Be sure to check out the General store at C1 BGC. :) Follow them on twitter @StyleGeneral and like them on Facebook. StylebyGeneral.