Hero Ray-Bans. Ambermatics and The Folding Aviators

October 07, 2012

Ray-Bans philosophy is simple. Style. Tradition and Freedom of expression. And those three has bee the formula of this leading eyewear. Brand that started in 1937 with the Aviator model which was created fro American Air Force pilots.

Aviator shades has been trending for 75 years now and now more "modern" than ever. For Ray-Ban’s 75th anniversary, the hero products are the Ray-Ban Aviator in its different shapes, with new original details and unique heritage lens – the Ambermatic, and the modernized classic, pairing flair and style with technology and convenience – the Folding Aviator.

The Ambermatic. Original Ray-Ban Ambermatic lens from 1978 are reintroduced for the first time into the Ray-Ban Collection. These lenses adjust both color and density for light and weather conditions. Under overcast skies, they are light to medium shade of amber/brown to cut through haze; it improves contrast and sharpens details.

They are also premier sports lens that adjusts from light amber/brown to dark gray/brown to meet changing weather and glare conditions. They always retain high contrast features, also best for driving on overcast days.

AVIATOR CLASSIC | RB3025 006/4A |
FRAME: BLACK MATT | TEMPLE TIPS: BLACK
LENSES: AMBERMATIC | SRP: 10,990

SHOOTER | RB3138 001/4A
FRAME: SHINY GOLD | TEMPLE TIPS: MATHERPEARL
LENSES: AMBERMATIC | SRP: 10,990

AVIATOR CLASSIC WITH CURVED TEMPLE TIPS
RB3407 003/4A | FRAME: SHINY SILVER TEMPLE TIPS: MATHERPEARL | LENSES: AMBERMATIC
SRP: 13,990.00

Another is the Folding Aviator. The Aviator was the first model launched by Ray-Ban which proved to be a success in the market. Over time, it has become one of Ray-Ban’s icons and best-sellers and the most imitated sunglasses in the world. It would be recognized as an American design classic. Combining tradition and innovation, Ray-Ban has come up with the Folding Aviator, the same technology applied previously to the Ray-Ban Folding Wayfarers. This is an Aviator you can flaunt and bring with you everywhere you go.