We all know Apl.de.ap. He is one-fourth of the multi-Grammy award-winning hip-hop quartet The Black Eyed
Peas, apl.de.ap is no stranger to the spotlight. Having his activities
discussed on various social media platforms is all part and parcel of the
celebrity lifestyle, but when he made the worldwide Twitter trending list on 29
November, it wasn’t just for his music, but for another subject close to his
heart: education for every Filipino child.
The
Fil-Am rap artist, born in the Philippines as Allan Pineda Lindo, made waves in
Singapore at the 2011 Mnet Asian Music Awards—one of the K-Pop industry’s most
awaited events—when he performed his latest song, entitled “We Can Be
Anything.” The single, which talks about how a proper education can help young
people realize their dreams, became the theme song of the education advocacy
campaign which he launched recently with the Ninoy and Cory Aquino Foundation
(NCAF).
The
song’s empowering lyrics encourage children to take a proactive stance in
elevating their situation by studying hard to achieve their goals in life. In
writing the song, apl drew inspiration from his own experience as a young boy
who made the most of opportunities that came his way after being sent to the
United States by the Pearl S. Buck Foundation.
The
Singapore performance was accompanied by the campaign’s official music video,
which was launched during the Black-Eyed Peas’ Manila concert last October.
Back then, Filipino netizens were all abuzz about the advocacy and video, which
features a cameo appearance by CNN Hero Efren Peñaflorida. Twitter trending at that time made it clear that apl’s message
was resonating among the youth in particular.
The
We Can Be Anything (WCBA) campaign springs from apl’s personal desire to lend a
hand in uplifting the quality of Philippine education. Named special ambassador
for education of the NCAF’s iamninoy-iamcory movement, a youth empowerment
program, in February 2011, apl got just the right platform for the advocacy.
Through WCBA, apl is enjoining Filipinos all over the world to support
Bayanihang Pampaaralan, the consolidated private sector effort to help close
the gap of over 60,000 public school classrooms.
Check out the nicely done video below.
To
support the advocacy, visit http://www.wecanbeanything.com. Donations can also be made
directly to NCAF’s official account for WCBA: Union Bank of the Philippines (Unionbank)
Current Account No. 0008-7002-2910.
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