Sony Cyber-shot™ takes the world’s slimmest fashion camera to the Philippine Fashion Week

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This season of fashion, thin is definitely in.

On the recent Fashion week. Sony Cyber-shot took part in the most happening fashion event in the country. showcasing the most stylist products Sony has offered this season. Sony Cyber-shott worked withsome of the country’s most celebrated designers, Cyber-shot™ TX55 – the world’s slimmest point-and-shoot camera –takes the Philippine fashion industry by storm as it formally debuts at the Philippine Fashion Week.

Sony Cybershot TX55, the world’s slimmest fashion camera just at 12.2 mm, has the capacity to take DSLR-style still photos, Full HD video and amazing 3D images. Ultimately stylish, the TX55 is so slim that it can fit any purse or pocket giving fashionistas the pleasure to take pictures with an unmatchable flair and elegance.


The new amazing camera features a 16.2 megapixel Exmor R™ CMOS sensor and new ‘By Pixel Super Resolution’ technology, the Cyber-shot™ TX55 boosts zoom range to 10x without quality loss at the image sensor’s maximum resolution (16.2 million pixels). 

This easy-to-use model also mark a Cyber-shot™ first with the new Picture Effect mode that broadens artistic possibilities with no editing software needed. 
- Picture Effect broadens artistic options with an exciting range of in-camera image treatments. - Non-pro camera lovers don’t need special editing software: just press the shutter button. A choice of seven Picture Effect options to guarantee premier quality of the best pieces this fashion week season includes HDR Painting, Rich-tone Monochrome, Miniature, Toy Camera, Partial Colour, Pop Colour and Soft High-key.

Models of fashion design masterpieces of Anthony Ramirez, Aztec Barba, Delby Bragais, Julius Tarog, Melvin Lachica, Molie Vineza, Pablo Cabahug, Popoy Barba, Roel Rosal, Roland Lirio, Ronaldo Arnaldo, Santi Obcena, Tina Daniac and Yvonne Quisumbing carried CyberShot cameras stamped with style testaments that are unmistakably Filipino.

For those who want to capture life’s moments in moving picture, the Cyber-shot™ TX55 takes Full HD AVCHD video. It also shoots super-detailed panoramas with 42.9 megapixel resolution, 3D Sweep Panorama and 3D Still Image. These 3D images come alive when viewed on a 3D television such as the Sony BRAVIA KDL-65HX925 – the largest internet 3D TV in the market today at 65-inches. 

The TX55 is also the first Cyber-shot™ camera that includes a slot to accept Memory Stick Micro™ (M2) and microSD/SDHC flash memory cards. Likewise, the camera’s back panel is dominated by a super-size 8.3cm / 3.3" Xtra Fine OLED wide touchscreen: it is perfect for showing off your photos and movie clips with incredible detail.

The Cyber-shot™ TX55 makes it simple for anyone to achieve DSLR-like picture quality without fuss. Superior Auto mode recognizes a wide range of shooting situations, adjusting exposure and other settings for more professional-looking images with low noise and high dynamic range.

Point and shoot fashionphile camera enthusiasts won’t have to worry about beautifully capturing the best shots this fashion week season as long as they’re armed with the most stylish in digital imaging, the Sony Cyber-shot™. With TX55, fashion certainly meets technology.

The fashion show was certainly something matched with the awesome and cool items from Sony. Fashion and technology at its best :)


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