AXN Hits The High Note With The Voice

FOUR BIG CHAIRS / FOUR BIG RED BUTTON / FOUR BIG COACHES / ONE VOICE

Such is the innovative format of The Voice where contestants are judged solely on their vocal talent, coming first and exclusively to AXN. the Hotest new show in the US is set for and Asian Premiere this August!

Yes, i was hooked. The first time i saw the trailer, no doubt... I say this is fresh, new, exciting and innovative. Let me give you four names to make it all worth listening to.

The Voice boasts a cast of four A-list celebrity judges – Maroon 5’s Adam Levine, rapper-crooner Cee Lo Green, R&B diva Christina Aguilera and country singer Blake Shelton who have sold more than 70 million albums combined – fronting the show as coaches. The show is hosted by Carson Daly (Last Call with Carson Daly, Jimmy Kimmel’s Live!).

So here's the competition. the coaches must pick a team of eight singers from the blind auditions (where if more than one coach spins around, the contestant gets to pick) and personally mentor each of them, before whittling the 32 singers down to 16 for the battle rounds. Each coach has a high stake in the game, with bragging rights accorded to whoever has the overall winner in their team. The battle rounds is also when voting opens up to the viewers, where each iTunes purchase counts as a vote for the contestant. The emerging victor receives US$100,000 and a record deal.

What sets the voice apart for other singing competition?

It is The Voice's level of genuine involvement the coaches have with their team members, pushing them on to realize their best potential. The contestants get to learn from their mentor’s showbiz experience and even get the rare chance to perform together as equals on stage! As Aguilera explained at The Voice’s press conference in Los Angeles recently, “There is no good and bad. This isn’t about tearing people down. I want to bring these people up. The Voice really does stand for what it says.”

To give you a better understanding of the show, below is a video where you can fully appreciate and understand what i'm talking about. :)